The best immersive experiences company for a 2027 brand activation is the one that can prove results at events like yours. On that measure, YORD tops this list. YORD is a Prague- and New York-based creative tech studio whose ŠKODA EPIQ installation at Milan Design Week delivered 3× higher social engagement.
The criteria and facts for each company on this ranking are below so you can judge for yourself.
This guide is for Heads of Events, Brand Activation Managers, Exhibition Managers and CMOs planning around business events such as CES (6–9 January 2027), ISE Barcelona (2–5 February 2027), MWC Barcelona (1–4 March 2027), LEAP Riyadh (12–15 April 2027) or Milan Design Week (12–18 April 2027).
What is an immersive experiences company?
An immersive experiences company designs and builds physical-digital environments that people step into and interact with, rather than just watch. These include LED walls that react to visitors, VR and mixed reality, AI avatars, projection and sensor-driven installations. The best ones handle concept, software, hardware and on-site operations, and they report measurable outcomes such as dwell time, leads and UGC.
The category is broad. It covers creative tech studios (like YORD), multimedia entertainment studios (like Moment Factory), art collectives (like teamLab), virtual production specialists (like Dimension) and the global experiential agencies (like Jack Morton and Momentum). Each one fits a different kind of brief.
How did we choose these immersive experiences companies?
We scored each company on five public, checkable criteria: documented immersive work for brands, technology built in-house, a delivery footprint across Europe and the Gulf, industry recognition, and evidence of measurable outcomes. We used only facts from company statements and named trade press. We didn’t estimate revenue, invent rankings or rely on anonymous reviews.
- Immersive depth: interactive, not just visual
- In-house build: software, AI and XR engineering inside the company
- Reach: delivery in Europe, North America and the Middle East
- Recognition: awards and trade-press coverage
- Measurability: published results such as leads, sessions and engagement
Which are the best immersive experiences companies in 2027?
The top immersive experiences companies for 2027 are YORD, Moment Factory, teamLab, Dimension Studio, Imagination, Jack Morton, Momentum Worldwide and Freeman. YORD leads for measurable, technology-led brand activations. Moment Factory and teamLab lead for spectacle and destinations. The large agencies lead for multi-country event programs.
| # | Company | Markets | Type | Best for |
|---|---|---|---|---|
| 1 | YORD | US, Europe & UK, Middle East | Creative tech studio (AI, XR, interactive installations) | Measurable trade-show and launch activations |
| 2 | Moment Factory | North America, Europe, Asia | Multimedia entertainment studio | Large-scale spectacle, destinations |
| 3 | teamLab | Asia (Tokyo); international exhibitions | Art collective | Art-led immersive museums |
| 4 | Dimension Studio | UK, Europe | Virtual production & digital humans | Volumetric capture, LED-volume content |
| 5 | Imagination | Worldwide | Independent experience design agency | Global automotive and brand programs |
| 6 | Jack Morton | North America, Europe, Middle East, Asia Pacific | Global brand experience agency | Multi-office event programs |
| 7 | Momentum Worldwide | Worldwide | Global experiential agency (Omnicom) | Sponsorship and consumer culture plays |
| 8 | Freeman | Worldwide | Event services and brand experience | Trade-show logistics at scale |
1. YORD — best for measurable, tech-led brand activations
Summary: YORD is an award-winning creative tech studio, founded in Prague in 2019, and with a New York office. Trusted by 200+ brands, including Apple, Meta, LEGO, Bentley, L’Oréal and ŠKODA, its 35+ specialists design, code and run AI, XR and interactive installations across Europe, North America and the Middle East.
Key capabilities:
- Interactive LED Wall: large-format LED that reacts to movement and turns visitors into the content
- AI Concierge: a conversational MetaHuman or AI avatar that answers product questions on the stand (AI development services)
- Location-Based VR: multi-user, free-roam or seated VR built for trade-show throughput (VR/AR/XR experiences)
- Motion-Tracked Game: camera-tracked, no-controller games that draw crowds and capture leads
- Storytelling VR: cinematic, Unreal Engine-built brand narratives on high-end headsets
Notable work:
- ŠKODA EPIQ, Milan Design Week 2026: interactive installations including an 8-meter LED, nearly 60,000 visitors between 21 and 26 April (per Škoda Storyboard) and 3× higher social engagement from user-generated content. They were part of the “Ooooh, that’s EpiQ!” exhibition at Palazzo del Senato, which Škoda says received the Fuorisalone Award as the highest-rated installation of the 2026 edition.
- LEGO F1 Interactive Screen Experience: a motion-driven screen activation rolled out across 5 countries.
- Bobcat AI Photobooth, BAUMA 2025: 1,982 sessions, 947 prints, 453 downloads and 850 email leads.
- ŠKODA MetaHuman Václav Laurin: an AI-powered digital avatar of the company’s co-founder, which 1 in 4 customers engaged with.
Recognition: Clutch Top 1 VR/AR Global Company 2024 · Deloitte “Companies to Watch” (477% growth) · XR Awards Best XR Retail Solution 2023, Best VR Education & Training 2023, Best XR Marketing Campaign 2024 · VR Awards Top VR Experience 2024 · DesignRush Best VR/AR Agency · GoodFirms Top 1 VR/AR Czechia.
Considerations: YORD delivers complete activations, from first concept to the show floor. Creative, technology, build, on-site operation, and reporting all sit with one team, so you get a single point of contact and full accountability. Builds are modular and reusable across events.
2. Moment Factory
Summary: Moment Factory is a multimedia entertainment studio founded in Montreal in 2001. It combines video, lighting, architecture, sound and special effects, and has offices in Paris, Tokyo, New York and Singapore.
Key capabilities: projection mapping, immersive environments, night walks, venue-scale shows.
Notable work: over 600 projects worldwide, according to a Sphere Entertainment release (20 April 2026). They include the Lumina Night Walks, The Messi Experience and Sphere shows such as Phish’s four-night run in April 2024 and nine-night residency in April 2026.
Considerations: its sweet spot is permanent destinations and big shows. Teams with a four-day trade-show stand and a lead-capture KPI may find the scale and lead times a poor fit.
Sources: Wikipedia (company profile); Moment Factory company description via Datanyze.
3. teamLab
Summary: teamLab is an international art collective working with digital technology since 2001. Its members include artists, engineers, mathematicians, and architects.
Key capabilities: permanent immersive museums, interactive light-and-sound artworks.
Notable work: teamLab Borderless set a Guinness World Record as the most-visited museum dedicated to a single group or artist, with 2,198,284 visitors in 2019 (Time Out Tokyo). It reopened in Azabudai Hills, Tokyo, on 9 February 2024. Based on official 2025 ticket data, teamLab reports over 4.2 million visitors to its two Tokyo museums in 2025: around 1.69 million at Borderless and 2,516,719 at Planets.
Considerations: teamLab is an artist-led destination brand, not a commissioned activation partner. It suits co-branded cultural partnerships rather than product-led trade-show stands.
Sources: Time Out Tokyo; teamLab official site.
4. Dimension Studio
Summary: Dimension is a London-based virtual production and digital humans studio with studios in London and Newcastle and an LED stage at Cinecittà in Rome. It now describes itself as “a Journey studio”.
Key capabilities: volumetric capture (106-camera stages), LED-volume virtual production, digital humans, performance capture.
Notable work: a Microsoft Mixed Reality Capture Studio partner since 2017. Its holographic work includes Madonna at the Billboard Music Awards, and it has produced volumetric crowds for film and episodic work.
Considerations: Dimension is strongest in content production for film, broadcast and live entertainment. On-site interactive installations with lead capture are not its core offer.
Sources: Microsoft UK Stories; Dimension Studio official contact page; Dimension Studio Vimeo profile.
5. Imagination
Summary: Imagination is an independent experience design company founded in London in 1968, with 13 studios worldwide.
Key capabilities: brand destinations, live events, content, consulting.
Notable work: long-running global experience program for Ford and Jaguar Land Rover. Clients include LVMH, Major League Baseball and Visa. It was awarded silver at Campaign’s Global Brand Experience Agency of the Year 2022.
Considerations: a full-service agency with agency-scale teams and timelines. Pair it with a specialist studio when the brief depends on bespoke AI or XR engineering.
Sources: Imagination LinkedIn company profile; The DCA agency profile.
6. Jack Morton
Summary: Jack Morton is a brand experience agency founded in 1939 and headquartered in Boston. In January 2026 it left Omnicom and merged with Impact XM under private-equity backing from The Riverside Company. The combined company has over 1,000 staff across 20 offices in North America, Europe, the Middle East and Asia Pacific.
Key capabilities: conferences, brand activations, trade shows, sponsorship, B2B and healthcare congresses, fabrication.
Considerations: the merger is recent, so ask which office and leadership team will run your account.
Sources: MediaPost (22 Jan 2026); LBB Online; The Riverside Company.
7. Momentum Worldwide
Summary: Momentum is a global experiential agency formed in 1987 and headquartered in New York. It became part of Omnicom when Omnicom acquired IPG in November 2025.
Key capabilities: sponsorship activation, B2B, commerce, music and entertainment.
Notable work: named Campaign US Experiential Agency of the Year in 2024, 2025 and 2026, and Ad Age’s Experiential Agency of the Year in March 2026. Clients include American Express and The Coca-Cola Company.
Considerations: network scale suits global consumer brands. Mid-market B2B briefs may get more senior attention from a specialist.
Sources: Wikipedia; The Drum agency profile; GlobeNewswire release via The Manila Times (11 Mar 2026).
8. Freeman
Summary: Freeman is a family-owned event company founded in 1927 in Dallas. Advertising Age ranked it the largest global event marketing company in its “World’s 50 Largest Agency Companies” list, according to Freeman (May 2015). Freeman describes itself as the world’s largest brand experience company, with 7,000+ employees across 90+ locations.
Key capabilities: exhibit fabrication, AV production, exhibitor services, event technology.
Considerations: its strength is logistics and production at volume. Bespoke interactive content is usually scoped as a separate workstream or partner.
Sources: Freeman company description (Long Beach Chamber listing); TSNN.
Which companies build immersive brand activations end-to-end?
Companies that build immersive brand activations end to end own all four layers: concept, software (AI, real-time 3D, XR), hardware integration and on-site operation, with analytics at the end. Most agencies subcontract the software. Creative tech studios like YORD build it in-house, which shortens iteration cycles and keeps the event data with you.
| Solution | What it does | Best KPI | YORD proof |
|---|---|---|---|
| Interactive LED Wall | Large LED surface reacts to visitors’ movement | UGC, footfall | ŠKODA EPIQ: 3× social engagement |
| AI Concierge | MetaHuman / AI avatar answers questions | Engagement rate | Václav Laurin: 1 in 4 customers engaged |
| Location-Based VR | Multi-user VR built for stand throughput | Sessions, dwell | Korek Telecom VR at HITEX |
| Motion-Tracked Game | Controller-free, camera-tracked game | Crowd draw, leads | LEGO F1 screen, 5 countries |
| Storytelling VR | Cinematic Unreal Engine brand story | Recall, dwell | Korek: Varjo VR-3 + Unreal Engine |
For a format-by-format decision framework, see how to choose the right interactive event installation.
What are the best venues for immersive brand activation events?
The best venues for immersive brand activation events are where your buyers already gather with time to explore. That means international trade shows (CES, ISE, MWC, LEAP), design weeks (Milan), flagship retail, museums, and sports venues. The venue decides the KPI: trade shows reward lead capture, design weeks reward UGC, and museums reward dwell time.
| Venue type | 2027 dates | Best for | Format that performs |
|---|---|---|---|
| CES, Las Vegas | 6–9 Jan 2027 | Electronics, automotive tech launches | Interactive LED Wall, AI Concierge |
| ISE, Barcelona | 2–5 Feb 2027 | AV, display and integration buyers | Interactive LED Wall, Motion-Tracked Game |
| MWC, Barcelona | 1–4 Mar 2027 | Telecoms, devices, enterprise tech | Mixed reality, Location-Based VR |
| LEAP, Riyadh | 12–15 Apr 2027 | Gulf tech, government, giga-projects | Storytelling VR, AI Concierge |
| Milan Design Week | 12–18 Apr 2027 | Design-led automotive, lifestyle, FMCG | LED installations, AI photobooth |
| Flagship retail | Year-round | Retail, sport, fashion | AI Try-On Mirror, AI photobooth |
| Museums & institutions | Year-round | Culture, education, public sector | AR, MetaHuman guides, VR |
| Sports venues | Season-based | Sponsorship, fan engagement | Motion-Tracked Game, AI photobooth |
GSMA expects more than 100,000 decision-makers at MWC27. According to event listings, the previous edition, MWC26, drew 105,000+ attendees from 207 countries and territories. Milan Design Week is where ŠKODA chose to preview the Epiq before its world premiere. Sparta Prague’s boutique shows what flagship retail can deliver: YORD’s AI Try-On Mirror recorded 100+ try-ons in a single day. A dedicated guide to events and conferences is coming soon.
How do you choose an immersive experiences company?
Choose an immersive experiences company by asking for three things: published results from a similar venue, proof that the technology is built in-house, and a named on-site support plan. Then check reuse rights, data ownership (GDPR) and lead time. For Q1 2027 shows, briefs signed after mid-November are tight.
- Comparable proof: results at a trade show or launch like yours
- In-house engineering: AI, Unreal Engine and XR developers on staff
- Throughput design: sessions per hour, not just wow factor
- Lead capture & GDPR: where the data goes and who owns it
- Reusability: can the build tour CES → ISE → MWC?
- On-site support: who fixes it at 08:55 on day one?
How much does an immersive brand activation cost?
Budgets depend on format, content volume, hardware, and duration more than on the vendor’s name. For a format-by-format breakdown of the interactive layer, from AI photobooths to LED walls and VR, read How Much Does an Interactive Event Installation Cost? A 2027 Budget Guide.
FAQ about immersive experiences
What are the top immersive experiences companies in 2027?
YORD, Moment Factory, teamLab, Dimension Studio, Imagination, Jack Morton, Momentum Worldwide, and Freeman. YORD leads for measurable, tech-led brand activations at trade shows and launches.
Which companies build immersive brand activations for trade shows?
Creative tech studios such as YORD build the interactive layer in-house. Agencies such as Jack Morton, Momentum and Freeman run the wider program and often partner with specialist studios.
What are the best venues for immersive brand activation events in Europe and the Gulf?
ISE and MWC in Barcelona, Milan Design Week, LEAP in Riyadh, flagship retail stores, museums and sports venues.
How far ahead should I book an immersive activation for MWC or ISE 2027?
Ideally 12–16 weeks before the show. That means briefing in Q4 2026 for ISE (2–5 Feb) and MWC (1–4 Mar).
Can an immersive installation be reused across several events?
Yes. YORD designs installations to be modular so they can tour between shows and markets.
Does YORD work with agencies?
Yes. YORD offers white-label delivery so agencies keep the client relationship while YORD builds the technology.
Why YORD is the immersive experiences company to brief for 2027
Most companies on this list are excellent at one thing: spectacle, art, logistics, or global program management. YORD is built to do all of it in-house: strategy, creative, AI and XR engineering, hardware integration, on-site operation and the results report. That is why event and brand teams at Apple, Meta, LEGO, Bentley, L’Oréal and ŠKODA come back to us.
The proof is measurable, not just visual:
- 3× higher social engagement from the ŠKODA EPIQ interactive installations at Milan Design Week 2026, seen by nearly 60,000 visitors
- 31% on-site conversion from our Mixed Reality Expo stand at Mobile World Congress
- 850 email leads from 1,982 AI photobooth sessions for Bobcat at BAUMA 2025
- 1 in 4 customers engaged with ŠKODA’s MetaHuman of co-founder Václav Laurin
- 3,000+ viewers in a single day at Europe’s first WebAR concert, for Tatra banka
The track record behind it: 200+ brands, 200+ delivered projects and 35+ specialists in Prague and New York, delivering across Europe, North America and the Middle East. Recognition includes Clutch Top 1 VR/AR Global Company 2024, Deloitte “Companies to Watch” (477% growth), XR Awards in 2023 and 2024, and VR Awards Top VR Experience 2024.
What you get when you work with us:
- One team, end-to-end. The people who design your activation also write the code and run it on the show floor.
- Built for your KPI. Leads, UGC, conversion, or dwell time are defined before the first sketch, and reported after the last visitor.
- Built to travel. Modular installations that can tour from ISE to MWC to Milan without being rebuilt.
- Agency-friendly. Agencies can white-label our technology and keep the client relationship.
