Interactive Installations • ŠKODA EPIQ MDW
Two browser-based activations for Škoda's Fuorisalone Award-winning Milan Design Week 2026 installation: one animating Play-Doh sculptures into live 3D on an 8-meter LED, and the other generating personalized social reels.
Project
Two browser-based activations for Škoda at Milan Design Week 2026. The Interactive Wall turned Play-Doh sculptures into live 3D animation on an 8-metre LED screen. Recap of the Day generated a personalised social reel from five visitor photos.
The brief
Škoda wanted digital experiences that turned passive visitors into active participants and extended the brand's reach through content visitors would share themselves.
GOAL
Turn 60,000 event visitors into content creators, each leaving with a personal digital artefact connected to the Škoda brand.
Physical meets digital. Every visitor left with something they made.
Benefits
– High engagement through participatory experience
– Brand content generated and shared by visitors
– No app download required
– Real-time visual output at architectural scale
– Extended social reach through personalised reels
Features
– Play-Doh scan to live 3D animation on 8m LED screen
– Automated personalised reel from five visitor photos
– Five visual reel styles
– Direct Instagram and TikTok sharing
– Deepened emotional connection between visitor and brand
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