Media and Marketing
Immersive Campaigns
entertain your target audience.
VR & AR BENEFITS FOR MEDIA AND MARKETING
Why wouldn't you…..?
– Increase CTR by more than 50%
– Have a 13% increase in the average size of orders
– Have 21% spike in revenues per visit
– Use AR to increase engagement rate by 20%
– Create a 70% better brand memory recall for your customers
MARKET VISION 2022 FOR THE MARKETING INDUSTRY
Have you heard...?
– 67% of media planners and buyers already want AR or VR ads in digital marketing campaigns
– 91% of business organisations are planning to implement AR & VR technology
– Advertising is the leading segment for AR revenues, raking in $1.4 billion in 2020
– AR apps for marketing are less intrusive thus more appealing to the customers
– VR campaign brought a 28-point rise in sales an
Solutions
AR packaging
Interactive labels enable consumers to access information not visible on the packaging, including nutrition information, contact information, and even artwork or trivia.
AR billboards
AR billboards are a perfect way for the customers, who are already getting used to the cutting-edge technology, to interact with billboards using just their phones.
AR filters
AR filters are a widespread form of augmented reality viral marketing which allows users to put digital objects into a real-world environment and are used by every major social network.
AR product configurator
This tool allows users to customise their products with different features, colours, and textures, thus allowing them to visualise a product before buying it.
AR print content
Using AR in printed media offers users additional digital content overlaid on a printed page of the magazine, and it can include images, videos, and 3D models.
AR merch
Merch such as t-shirts and hoodies becomes a tool for AR advertising just by pointing your phone camera to the design, and it shifts and moves together with you.
VR stations
VR campaigns are perfect for live events, such as product launches, conferences, trade shows, and festivals, which leaves a long-lasting positive impression on visitors.
VR video
The application of VR in the entertainment industry allows artists to display their creative ideas in a way that captures the audience's attention.
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