Fraud Blocker Interactive experiences Archives | YORD | XR & AI Creative Studio

Metahuman Vaclav Laurin • Škoda

Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.

 

Project
YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.

 

The brief

Our client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.

F1 Interactive Screen Experience • LEGO®

Racing into the LEGO® World with an Immersive F1 Interactive Screen.

 

Project
The LEGO F1® Interactive Screen, created by YORD x Mustard agency, delivers a thrilling racing experience. Players take control of a LEGO® Formula 1 car using body movement. Competing head-to-head against all ten F1® teams, users experience dynamic gameplay, real-time race standings, and strategic power-ups—all within an action-packed LEGO® environment.

The brief
The client aimed to bring the high-speed excitement of Formula 1® to fans in an engaging and interactive way. The goal was to merge gamification with LEGO®’s playful spirit, allowing users to feel the thrill of racing while strengthening their connection to the LEGO® brand.

AI Mirror • Footballmania

YORD Studio partnered with Footballmania, ČSOB, and Mastercard to create an innovative AI-powered try-on experience for Sparta Prague fans.

 

Project
YORD Studio, in collaboration with Footballmania, ČSOB, and Mastercard, launched an AI Try-On Booth at Sparta Prague Boutique. This AI-powered solution allows ČSOB account holders to virtually try on football merchandise, offering a 24/7, convenient shopping experience that enhances engagement and positions the boutique as an innovator in retail.

 

The brief

The project created an engaging, efficient self-service shopping experience at the Sparta Prague Boutique. Customers can try on products, like the latest Sparta Prague jersey, via AI-generated images, strengthening brand connection.

Web Game • Cooper’s Clean Air Challenge

Interactive web game for the City of Cupertino, helping residents improve indoor air quality and reduce home emissions through gamified learning.

 

Project

Cooper’s Clean Air Challenge is a browser-based educational game created for the City of Cupertino. The experience empowers users to explore a virtual home, identify and upgrade major appliances, and make choices that directly impact air quality and energy efficiency—all guided by the city’s eco-robot, Cooper.

 

The brief

The City of Cupertino needed a digital tool to make environmental education more accessible and actionable. The challenge: deliver practical guidance on reducing household emissions and improving air quality in an engaging, interactive format.

Interactive Screen Experience • LEGO®

Transforming spaces with LEGO® Friends interactive screens.

 

Project
The LEGO® Friends Interactive Screen, created by YORD and Mustard agency, serves as a revolutionary application that merges motion-capture technology with 3D graphics, allowing users to become one of the eight LEGO® Friends minidolls.

 

The brief
For the LEGO® Friends spring campaign, the client commissioned a new interactive application available in four countries: Czech Republic, Slovakia, Hungary, and Romania. The goal was to entertain while fostering a deeper connection between LEGO® and its audience.

Christmas Interactive Screen Experience • LEGO®

Bringing festive fun to life with LEGO®-themed Christmas interactive screens.

Project

The LEGO® Christmas Interactive Screen offers a unique, action-packed holiday experience. It combines motion-capture technology with exciting shooting gameplay, allowing users to interact with LEGO® products in a whole new way.

The brief

For LEGO®’s Christmas campaign, the client wanted to bring joy and holiday cheer to families in 8 locations across 4 countries. The activation needed to create a fun and immersive experience that would capture the festive spirit while strengthening the connection between LEGO® and its audience.

VR Training• ČPP

Enhance presentation skills through an immersive VR experience designed for both general education and sales training, featuring immersive unique technologies like Metahuman and AI.

 

Project
Our VR training enhances presentation and negotiation skills through simulated, interactive environments. It uses AI, motion tracking, and audience simulation for comprehensive learning.

The brief
This virtual training tool aims to enhance soft skills such as communication, engagement, and adaptability, particularly in high-pressure presentation environments. It provides practical feedback and fosters significant improvement through the incorporation of environmental distractions, audience responses, and detailed performance analytics.

AI Photobooth • KFC

Custom AI activation for KFC’s new fast-food opening, offering a unique, memorable, and interactive customer experience.

 

Project
We designed a personalized AI photobooth where visitors could become Colonel Sanders for a moment. The booth transformed each guest’s photo with signature Colonel Sanders features, delivering a fun, branded memory at KFC’s new location.

The brief
KFC wanted an interactive, on-brand experience that engaged customers and made the grand opening memorable, while reinforcing the iconography of Colonel Sanders.

Interactive Screen • BESIP

Interactive installation for Centrum dopravního výzkumu and BESIP, raising public awareness about pedestrian safety at crosswalks.

Project
The
BESIP Interactive Screen is a motion-tracking installation transforming bystanders into avatars at a virtual crosswalk. Users move until a simulated car collision delivers a memorable safety message, followed by BESIP infographics and campaign details.

The brief
For their “Chybělo málo” road safety campaign, Centrum dopravního výzkumu and BESIP needed an interactive tool to engage pedestrians and highlight the importance of attention and responsible crosswalk behavior through a surprising, memorable experience.

Metahuman • Karel Kryl

We brought Karel Kryl to life for Muzeum města Prahy through an immersive MetaHuman experience with interactive storytelling.

 

Project

The MetaHuman Karel Kryl project, created for the Museum of Prague, offers an immersive experience into the iconic artist’s life. Through interactive storytelling and a vivid recreation of his era, visitors are transported into Kryl’s world. This engaging and dynamic approach captures the essence of his life and legacy, delivering a memorable and impactful experience.

 

The brief

Our client aimed to create an interactive metahuman representation of Karel Kryl for a museum opening. The objective was to deliver an immersive experience across two designated areas, enriching visitors’ understanding of Kryl’s life through compelling storytelling, gamified interactions, and educational engagement.