AI Photobooth • Bobcat
An AI-powered activation designed for Bobcat at BAUMA 2025 to showcase their bold identity and engage visitors at the world’s leading construction trade fair. At BAUMA 2025, we brought The Tough Choose Bobcat campaign to life through an immersive, AI-powered brand experience that showcased what rugged innovation really looks like.
Project
We created a custom AI-powered booth solution for Bobcat that applied dust, mud, ice, and rain effects to visitors’ photos, capturing the brand’s rugged spirit. Over two days, it produced 1,982 photos, 947 prints, 453 digital downloads, and generated 850 qualified leads.
The brief
Bobcat wanted an interactive booth experience that showcased their tough, resilient brand, attracted more visitors, and captured high-quality leads through meaningful and memorable engagement.
Goal
Create an on-brand experience that drives engagement, captures leads, and boosts social media.
The AI booth solution fused brand storytelling with interactive tech, attracting thousands of visitors and creating shareable moments, reinforcing the brand’s bold, no-nonsense identity.
Benefits
– 1,982 personalized photo sessions
– 947 prints taken home by visitors
– 453 digital photo downloads
– 850 new email leads
– Boosted booth foot traffic
– Extended social media visibility
Features
– Custom AI filters: Dust, Mud, Ice Transformations
– Instant onsite printing and QR code downloads
– GDPR-compliant visitor data collection
– Modular booth design tailored for Bobcat branding
– Analytics dashboard for real-time monitoring
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