VR & AR
The Future of Live Events & Festivals

Virtual and augmented reality is getting increasingly popular among festival and concert
organizers who want to elevate the experience for attendees.

BENEFITS OF AR AND VR AT LIVE EVENTS & FESTIVALS

Did you know that virtual and augmented reality could...

– Expand the number of festival-goers by 67%

– Increase the number of people who are willing to pay more for the VR concert by 77%

– Boost the shareability on social media by 72%

– Create a better experience for more than 65% of existing festival-goers

– Have 70% more people willing to buy an AR product

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MARKET STATISTICS FOR THE EVENTS & FESTIVAL INDUSTRY

Maybe you did not know that…

– 58% of festival-goers said they would be willing to spend up to $20 on a virtual or augmented reality experience at a festival, while 19% said they would be willing to up to $50

– A VR concert in Roblox attracted an estimated 33 million visitors across multiple performances throughout the weekend.

– Statistics show that there could be 10 or 20 times more people who are watching the VR concert  through a live stream than at the festival

– 91% of event marketers claim AR experiences created more engaging brand experiences

 

 

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