VR & AR
The Future of Live Events & Festivals
organizers who want to elevate the experience for attendees.
BENEFITS OF AR AND VR AT LIVE EVENTS & FESTIVALS
Did you know that virtual and augmented reality could...
– Expand the number of festival-goers by 67%
– Increase the number of people who are willing to pay more for the VR concert by 77%
– Boost the shareability on social media by 72%
– Create a better experience for more than 65% of existing festival-goers
– Have 70% more people willing to buy an AR product
MARKET STATISTICS FOR THE EVENTS & FESTIVAL INDUSTRY
Maybe you did not know that…
– 58% of festival-goers said they would be willing to spend up to $20 on a virtual or augmented reality experience at a festival, while 19% said they would be willing to up to $50
– A VR concert in Roblox attracted an estimated 33 million visitors across multiple performances throughout the weekend.
– Statistics show that there could be 10 or 20 times more people who are watching the VR concert through a live stream than at the festival
– 91% of event marketers claim AR experiences created more engaging brand experiences
Solutions
VR Performances
VR concerts allow festival-goers to experience immersive performances and show in a 360-degree virtual environment. Users can explore the virtual environment and interact with other concert-goers in real-time, creating a shared experience similar to attending a physical concert.
AR Installations
Augmented reality technology can create interactive installations that enhance the festival experience. Attendees could enhance their augmented reality music experience by scanning areas or objects to unlock hidden digital content, such as immersive virtual environments, exclusive music performances, or interactive games.
Virtual Festival Worlds
Virtual reality can be used to create entire festival worlds that can be accessed remotely. This allows people who are unable to attend in person to experience the festival in a unique and immersive way. Users can navigate the virtual environment, explore different areas, interact with other virtual attendees, and even participate in virtual activities and performances.
Interactive Experiences
AR and VR technology can create interactive experiences that allow festival-goers to engage with the festival in new ways. There are many examples, such as an AR app was created that allowed attendees to explore the festival grounds and discover hidden experiences.
AR Interactive Maps
AR can be used to create interactive maps that allow attendees to navigate the festival grounds easily. They can use their mobile devices to view a digital overlay of the festival layout and see real-time updates on the location of different stages, vendors, and other points of interest.
AR Enhanced Stage Shows
AR can enhance stage shows by adding digital elements to real-world performances. For example, an artist's performance could be accompanied by digital fireworks or other special effects visible only through an AR-enabled device.
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