WebAR European Concert Experience: Merging Reality with Virtual Performances
AR Design Development Strategy

AR Concert | Bejby Blue

Our team is excited to introduce an webAR concert, one of the first of its kind in Europe.

 

Project
In collaboration with THIS IS LOCCO and the Tatra Banka, our team brought the artist’s performance directly to the viewers’ surroundings, blurring the line between the virtual and the real world.

 

The brief

This project aimed to create an interactive music experience using augmented reality technology. With a mobile device, audiences can immerse themselves in the song and enjoy it in an entirely new immersive way.

  • Client

    Tatra Banka

  • What we did

    Design, Development

  • Technology

    AR

  • Device

    Tablet, Smartphone

Goal

AR is the future of live events.

Elevate your live events, festivals, and concerts by incorporating AR and VR technology, guaranteeing an extraordinary and unforgettable experience.

Challenge

The main challenge of this project for our team was ensuring seamless compatibility and optimal performance across various mobile devices and operating systems, as webAR technology relies heavily on the user’s device capabilities.

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Solution

To overcome this challenge, our team conducted extensive testing and optimization for different devices and platforms. We utilized responsive design principles and employed lightweight assets to ensure smooth performance and a consistent experience for all users, regardless of their device specifications.

Collaboration

Interested?
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