Print AR • Surf Studio ČSOB

Development of unique promotional materials using animations and augmented reality to introduce the Surf Studio of ČSOB. 

 

Project

We created an innovative and modern solution for printed materials with the latest AR technology, presenting the brand and standing out from its competitors by generating real engagement. Using AR technology allows for limitless possibilities for personalization.

 

The brief

The goal was to develop an interactive way to present the Surf Studio of ČSOB at the event in Prague. The solution was creating business cards and smart posters with augmented reality features. After scanning these two objects, the AR feature displays two avatars in a beach environment, explaining Surf Studio.

  • Client

    ČSOB

  • What we did

    Design, Development

  • Technology

    AR

  • Device

    Tablet, Smartphone

Goal

Discover how to use AR technology in your following print project – the possibilities are endless.

Let's push the limits of the physical world and create something unforgettable!

Challenge

The challenge was to upscale an old-fashioned concept of printed materials to an idea that would be unique and innovative and deliver the client’s goal, to present Surf Studio memorably.

Solution

Our designers and developers used AR technology to ensure that the message we wanted to deliver would be accessible anytime to anybody. We added a QR code that, when scanned, would unlock an animation of 2 avatars that would introduce the concept of Surf Studio of ČSOB.

Collaboration

Interested?
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