AR Filter • Zewa

Since we already have enough experience with creating and distributing Instagram filters, we wanted to bring this topic to a whole new environment – the personal hygiene field!

Project
Our task was to create a filter for Zewa that would reflect the sometimes hard decision to start cleaning the house. We created an excuse generator that generates fun and original excuses for why we don’t have time to clean up a little bit.

The brief
Our client, Peppermint CZ – a marketing agency, wanted to explore the world of Instagram filters and improve the campaign of their client (Zewa). They wanted to bring something new and funny to the mix.

  • Client

    Zewa, Peppermint CZ

  • What we did

    Strategy, Design, Development

  • Technology

    SparkAR

  • Device

    Mobile

SUCCESS

AR filter had great results, it was twice as successful than the benchmark and brought many leads to the profile and website.

" We already had a great and successful collaboration with Yord for another client, so when another opportunity came, they were our first choice."

GABRIELA PAUROVA - Account Executive

Challenge

Challenge was to create an engaging filter that does not take attention from the actual message that Zewa wanted to communicate. 

Solution

We brought the logic of the generator to life with our profound background in development and programming. The filter was successfully published within an hour, making the unofficial record in SPARK AR publishing process.  

Collaboration

Interested?
Let's talk

We will get back to you within 24 hours. 

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