AR Filter • Zewa
Since we already have enough experience with creating and distributing Instagram filters, we wanted to bring this topic to a whole new environment – the personal hygiene field!
Project
Our task was to create a filter for Zewa that would reflect the sometimes hard decision to start cleaning the house. We created an excuse generator that generates fun and original excuses for why we don’t have time to clean up a little bit.
The brief
Our client, Peppermint CZ – a marketing agency, wanted to explore the world of Instagram filters and improve the campaign of their client (Zewa). They wanted to bring something new and funny to the mix.
AR filter had great results, it was twice as successful than the benchmark and brought many leads to the profile and website.
" We already had a great and successful collaboration with Yord for another client, so when another opportunity came, they were our first choice."
Challenge
Challenge was to create an engaging filter that does not take attention from the actual message that Zewa wanted to communicate.
Solution
We brought the logic of the generator to life with our profound background in development and programming. The filter was successfully published within an hour, making the unofficial record in SPARK AR publishing process.
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