Project
The LEGO® Friends Interactive Screen, created by YORD and Mustard agency, serves as a revolutionary application that merges motion-capture technology with 3D graphics, allowing users to become one of the eight LEGO® Friends minidolls.
The brief
For the LEGO® Friends spring campaign, the client commissioned a new interactive application available in four countries: Czech Republic, Slovakia, Hungary, and Romania. The goal was to entertain while fostering a deeper connection between LEGO® and its audience.
– Enhanced Brand Experience
– Boosted Sales
– Educational and Informative
– Event WOW Factor
– Data-Driven Insights
– Customizable Creativity
– Retail
– Museums and Galleries
– Education
– Events and Exhibitions
– Advertising and Marketing Agencies
– Gaming and Entertainment
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