In-store experience • ADIDAS

After purchasing Kinect Azure, our main goal was to turn our ideas into reality and work on a big and meaningful project that would allow us to try new things and do more profound research.

Project
Our task was to create a game on Kinect that would support the “Fast Is Too Slow” campaign – a release of new football boots in Paris. For this project we installed a big screen inside the Unisport store. When standing in front of the screen, you found yourself in the game as a football player, about to give a penalty.

The brief
Our client wanted to support the campaign with an innovative and fun element and let customers interact with the product on a different level.

  • Client

    Adidas, Rizzly

  • What we did

    Design, Development

  • Technology

    AR, VR

  • Device

    Kinect

Capabilities

Designed and developed in 1 month.

The game had a successful launch and received positive feedback from internal stakeholders.

DAVID ŠRÁMEK - Digital Project Manager

Challenge

Aside from a tight deadline, there were many challenges: kinect tracking – especially of occluded foot – during ball kicking, calculation of speed and direction of kicked ball, goalie reaction to the ball and overall logic and kinect implementation.

Solution

Kinect AR app, where movement is mapped into an in-game avatar in a completely customized 3D world. The project was delivered within the month with successful installation in Paris. 

Collaboration

Got a project?
Let’s talk.

We’re a team of creatives who are excited about unique ideas and help companies to create amazing immersive experiences. 

We use cookies to give you the best experience.