In-store experience • ADIDAS
After purchasing Kinect Azure, our main goal was to turn our ideas into reality and work on a big and meaningful project that would allow us to try new things and do more profound research.
Our task was to create a game on Kinect that would support the “Fast Is Too Slow” campaign – a release of new football boots in Paris. For this project we installed a big screen inside the Unisport store. When standing in front of the screen, you found yourself in the game as a football player, about to give a penalty.
Our client wanted to support the campaign with an innovative and fun element and let customers interact with the product on a different level.