AR app • Foresto
Gamified AR engagement for Foresto’s anti-parasitic collar campaign
Project An interactive AR app created for Foresto’s consumer campaign, featuring the Dogvengers—eight animated dog superheroes with weekly missions. Users complete real-world tasks with their pets, capture AR videos, and share them on social media, turning the campaign into a fun, ongoing challenge.
The brief Foresto wanted a digital tool that builds excitement and engagement around their product. The app needed to combine storytelling, weekly missions, and AR interactivity to drive user participation and brand connection.
Create a playful, AR-powered competition platform that drives brand interaction and repeat engagement through weekly task challenges.
The app has seen over 13,000 downloads, achieved a 38.59% conversion rate, and reached a peak of 4,074 unique daily active users.
Benefits
– Weekly re-engagement cycle
– Emotional link through pet interaction
– Social sharing to expand reach
– Boosted product visibility
– Measurable UGC and campaign impact
Features
– 3D Dog Avatars: 8 unique, animated characters
– Weekly Tasks: New challenges with guides and videos
– AR Overlay: Place avatars next to real dogs
– Social Tools: Record, share on Instagram/Facebook
– Info Hub: Rules, manuals, product details
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