AR Design Development Filter Strategy

AR Filter • Tassimo

We love to create custom funny Instagram AR filters for our client’s.

 
Project
We created this fun Instagram AR filter for our client Tassimo to help increase shareability across their Social Media platforms.

 

The brief
Our client wanted to promote their new summer product – iced caramel latte on their Social Media platforms funnily and interactively and engage their audience to support shareability across Instagram and Facebook platforms.

  • Client

    Tassimo

  • What we did

    Design, Development

  • Technology

    AR Filters

  • Device

    Mobile

  • Tags

    AR, AR Filters

Goal

Drive awareness about your brand via AR game filter - increase engagement & shareability.

Interactive, game, packaging - there are so many types of filters to choose from!

Challenge

The challenge of this project was to develop a fun AR game filter that would be both easy to use and engaging. We used tracking and mapping technology to create a highly interactive game board that included sounds and animations.

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Solution

Tassimo filter is an interactive game where the user has to blink to avoid the ice cube touching other filter elements. The ice cube is the main point of the filter because the filter’s purpose was to promote an iced beverage. Sound effects and little animations accompany the whole experience.