Challenge
The main challenge for us was to create a filter that would be easy to use but simultaneously highly engaging for the audience, so they would like to share it across their social media platforms.
Solution
Our solution was a fun randomizer filter that the audience would scroll through funny and useless possibilities. The answers were meant to be funny and unexpected to garner a reaction from users and increase shareability. Once the answer is revealed, a message from Sportisimo popped up advising users to follow one of Sportisimo’s new year resolutions.