Design Development Filters Strategy

AR Filter • Loono

We love to support NGOs, and we believe that AR filters are a great way to spread awareness about important causes!

 
Project
We created an Instagram Filter that makes awareness on Social Media about the importance of mental health.

 

The brief
Our client Loono – a Czech NGO focused on health, wanted to stress the importance of good mental health. An Instagram filter accompanies their campaign “Dobre nitro” on Instagram and increases shares about this important topic.

  • Client

    Loono

  • What we did

    Design, Development

  • Technology

    Spark AR

  • Device

    Mobile

  • Tags

    AR Filters

GOAL

Create an Instagram filter that would allow our supporters to engage with us.

Katherine Payne - Digital Campaign Lead

"The YORD team were extremely excited to work with us on the project and did well at bringing together our ideas about what we wanted."

Challenge

The biggest chalange was preparation of the creative that would reflect the idea behind the movement and engage its supporters. 

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Solution

We spent the most time on the actual creative behind the filter. Filter managed to bring deeper symbolic of the movement and stress out importance of the Freedom of speech and equality.