AR Filter • Footshop
Development of totally unique and interactive AR Filter featuring sounds and animations.
Project
We created a dynamic AR Filter for Footshop to celebrate their partner, Nike by combining background and music elements that presented that old-school feeling.
The brief
The goal was to make an AR Filter that was ‘bonkers’! The visualizations sought to bring back the old school Nike feel with a choice of different backgrounds and music. Our client wanted a filter that would promote shareability and increase engagement across all social media platforms, including Instagram and Facebook.
AR Filters bring your vision to life by incorporating interactive elements, dynamics features, catchy sounds and appealing designs.
Interactive, game, packaging - there are so many types of filters to choose from!
Challenge
The major challenge of this project was to develop an engaging filter that would present the vision of the client while at the same time making it exciting and easy to use for our audience. Of course the major success measurement would be shareability and engagement on social platforms so appealing graphics were a must.
Solution
The Footshop filter is a celebration of the old school, combining graffiti art and music elements. Users could choose from the images and sounds that they liked best when sharing and recording the filter. The combination of crazy images and bold music resulted in a successful filter which supported the client and their partner.
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