AR Filter • E-quality Now
We wanted to support NGOs in gaining awareness about their topics by offering them free filters, so that they can increase their follower base.
Project
Creating an Instagram Filter which creates an awareness on Social Media to support Gender & Racial Equality.
The brief
Get attention on Instagram, try new things to create a movement. Originally, the project was planned in response to the lack of possible protesting on the streets due to Covid regulations. So the client decided to create a digital protest instead.
Create an Instagram filter that would allow our supporters to engage with us.
"The YORD team were extremely excited to work with us on the project and did well at bringing together our ideas about what we wanted."
Challenge
The biggest chalange was preparation of the creative that would reflect the idea behind the movement and engage its supporters.
Solution
We spent the most time on the actual creative behind the filter. Filter managed to bring deeper symbolic of the movement and stress out importance of the Freedom of speech and equality.
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