We wanted to support NGOs in gaining awareness about their topics by offering them free filters, so that they can increase their follower base.
Project
Creating an Instagram Filter which creates an awareness on Social Media to support Gender & Racial Equality.
The brief
Get attention on Instagram, try new things to create a movement. Originally, the project was planned in response to the lack of possible protesting on the streets due to Covid regulations. So the client decided to create a digital protest instead.
The biggest chalange was preparation of the creative that would reflect the idea behind the movement and engage its supporters.
We spent the most time on the actual creative behind the filter. Filter managed to bring deeper symbolic of the movement and stress out importance of the Freedom of speech and equality.
