AR filter for war-torn landscape and humanitarian aid visualization.
Project
This project is dedicated to developing an augmented reality (AR) filter that brings to life a mural depicting the courageous work of Doctors Without Borders. The mural portrays the worker carrying a young girl who has lost her legs to the war and now uses prosthetics as they navigate through a minefield in a war-damaged city. The minefield is symbolically represented by sunflowers, which, instead of blooms, have mines at their heads.
The brief
Our client wanted engaging AR filter that users can interact with on their mobile devices. The filter will visually represent a short story in several critical phases, from the explosion through the destruction of the landscape to the very arrival of Doctors Without Borders and assistance to the residents of the area.
The biggest challenge was designing a creative that not only reflected the movement’s core idea but also engaged and educated people about the cause effectively.
Thanks to the street artist Chemist, we were able to create a filter that not only brought out the deeper symbolism of the mural but also utilized immersive storytelling to highlight the importance of the cause.
