YORD Studio partnered with Footballmania, ČSOB, and Mastercard to create an innovative AI-powered try-on experience for Sparta Prague fans.
Project
YORD Studio, in collaboration with Footballmania, ČSOB, and Mastercard, launched an AI Try-On Booth at Sparta Prague Boutique. This AI-powered solution allows ČSOB account holders to virtually try on football merchandise, offering a 24/7, convenient shopping experience that enhances engagement and positions the boutique as an innovator in retail.
The brief
The project created an engaging, efficient self-service shopping experience at the Sparta Prague Boutique. Customers can try on products, like the latest Sparta Prague jersey, via AI-generated images, strengthening brand connection.
Project
We created a custom AI-powered booth solution for Bobcat that applied dust, mud, ice, and rain effects to visitors’ photos, capturing the brand’s rugged spirit. Over two days, it produced 1,982 photos, 947 prints, 453 digital downloads, and generated 850 qualified leads.
The brief
Bobcat wanted an interactive booth experience that showcased their tough, resilient brand, attracted more visitors, and captured high-quality leads through meaningful and memorable engagement.
Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.
Project
YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.
The brief
Our client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.
An AI-driven product campaign blending CGI and creative direction to redefine how visual storytelling is produced.
Project
We delivered an end-to-end, AI-assisted production for the AURA campaign, covering concept, visual identity, and a fast-paced product film designed for social media. The result showcases the serum across diverse settings, bypassing the limits of traditional production.
The brief
The goal was to create a distinctive, modern social media campaign while exploring a faster, more flexible approach to producing high-quality visuals with full creative control.
Project
Short cinematic AI video for AC Sparta Praha, depicting the club’s story in six scenes: founding at Demínka, first derby (Císařská louka), European success, Letná atmosphere, recent titles, and a futuristic Demínka return. Generative AI recreated historic details, kits, and Prague locations, polished in post-production.
The brief
Create a modern, authentic anniversary spot that honors Sparta’s history and showcases the traditional club’s legacy communication through AI and innovation.
Project
We developed a browser-based, location-aware AR experience for the Pražský inovační institut’s Innovate Prague initiative. Built on 8th Wall, the mobile web application allowed visitors to scan OOH billboards in Prague to access a digital map with five locations and filters.
The brief
Client wanted to develop a mobile AR application and public installation campaign to visualize the “Future of Prague” as part of the campaign for a new innovation hub. The project created interactive, educational, and playful experiences, connecting the city’s physical landscape with its innovative vision to engage citizens in imagining Prague’s future.
Project
Our VR training enhances presentation and negotiation skills through simulated, interactive environments. It uses AI, motion tracking, and audience simulation for comprehensive learning.
The brief
This virtual training tool aims to enhance soft skills such as communication, engagement, and adaptability, particularly in high-pressure presentation environments. It provides practical feedback and fosters significant improvement through the incorporation of environmental distractions, audience responses, and detailed performance analytics.
