Retail & Fashion Pages Archives | YORD | XR & AI Creative Studio

AI CGI Campaign • AURA

An AI-driven product campaign blending CGI and creative direction to redefine how visual storytelling is produced.

Project
We delivered an end-to-end, AI-assisted production for the AURA campaign, covering concept, visual identity, and a fast-paced product film designed for social media. The result showcases the serum across diverse settings, bypassing the limits of traditional production.

The brief
The goal was to create a distinctive, modern social media campaign while exploring a faster, more flexible approach to producing high-quality visuals with full creative control.

Sparta AI Mirror • Footballmania

YORD Studio partnered with Footballmania, ČSOB, and Mastercard to create an innovative AI-powered try-on experience for Sparta Prague fans.

Project
YORD Studio, in collaboration with Footballmania, ČSOB, and Mastercard, launched an AI Try-On Booth at Sparta Prague Boutique. This AI-powered solution allows ČSOB account holders to virtually try on football merchandise, offering a 24/7, convenient shopping experience that enhances engagement and positions the boutique as an innovator in retail.

The brief

The project created an engaging, efficient self-service shopping experience at the Sparta Prague Boutique. Customers can try on products, like the latest Sparta Prague jersey, via AI-generated images, strengthening brand connection.

In-store experience • RIZLLY

After purchasing Kinect Azure, our main goal was to turn our ideas into reality and work on a big and meaningful project that would allow us to try new things and do more profound research.

Project
Our task was to create a game on Kinect that would support the “Fast Is Too Slow” campaign – a release of new football boots in Paris. For this project we installed a big screen inside the Unisport store. When standing in front of the screen, you found yourself in the game as a football player, about to give a penalty.

The brief
Our client wanted to support the campaign with an innovative and fun element and let customers interact with the product on a different level.

AR Filter • Footshop

Development of totally unique and interactive AR Filter featuring sounds and animations.

Project
We created a dynamic AR Filter for Footshop to celebrate their partner, Nike by combining background and music elements that presented that old-school feeling.

The brief
The goal was to make an AR Filter that was ‘bonkers’! The visualizations sought to bring back the old school Nike feel with a choice of different backgrounds and music. Our client wanted a filter that would promote shareability and increase engagement across all social media platforms, including Instagram and Facebook.