Metaverse Festival 2022: Bringing the New Immersive Reality to the Centre of Prague | YORD | Virtual and Augmented Reality Studio | Metaverse Creators

Metaverse Festival 2022: Bringing the New Immersive Reality to the Centre of Prague

The Metaverse Festival 2022 managed to gather more than 200 tech enthusiasts in a place where guests meet the Metaverse through unique experiences delivered with comprehensive reality technologies. The event was held on June 2nd and 3rd in VR PLAY PARK, stationed directly at Wenceslas Square, where multiple industry experts had a chance to share their insights on the latest trends and future outlook for the world of NFTs, Web3, and extended reality technologies, which together connect users with the Metaverse.

Web3 and the NFTs 

The speakers covered many topics, starting from the tech basics of the Metaverse, the Web3. Chen Songke introduced Web 3 from Tencent, one of the highest-grossing multimedia companies in China. He cleverly described Web3 as the internet of value since it empowers anyone to exchange digital assets with each other. He also stressed the significant connection between the NFTs and the Metaverse. NFTs are one of the building blocks of the Metaverse since they allow people to own virtual goods in the form of real estate, items such as cars, boats, or even articles of clothing. Chen stated that the trust in the Metaverse would collapse without NFTs and thus made a perfect introduction for the next speaker, Wubo Zhou, the co-founder of Micia Micha, the first NFT marketplace in China, branded as “the bridge between China and the rest of the world”.

In his speech, he talked about the future the prospects of the NFTs, emphasizing what everyone’s been talking about lately, the fact that there is a bubble in the post-covid NFT market, and asked a valid question about how to face that bubble and how will the market look after it pops. His main objective is to create real value in the NFTs. That objective was explained through four separate cases, the first being to develop real-life values behind the NFTs to make them more profound than just images.Other possibilities would be to create solutions that are more creative as well as to attract more severe industries, not just entertainment. The last case to strengthen the value of the NFTs is to transfer them into the Metaverse in a manner that benefits both of them. 

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NFTs were a hot topic for the second day of the festival, but it was more about the art and the NFTs inside the metaverse, starting with the speaker Sam Gittis from Cryptoportal, who gave some interesting thoughts on how deep is the metaverse. He put the key to social interaction, mentioning that it’s all about connecting to the people. NFTs are more than just images; they can act as a social token, creating room for many unique projects. He also stated that NFTs and web 3.0 are the key to decentralization where we can cut the middle man and give more freedom to the artists to fully profit from their art and build supportive communities. Sam claims that the metaverse is the next digital revolution and that NFTs are blockchain tools to get there.

The Metaverse – what is it, how could you enter it, and how to build your own?

The Metaverse as the main topic of this event was presented to the audience by the CEO of Somnium Space, Artur Sychov. And not only did he show this topic from the stage, but he was streaming his whole presentation in the Metaverse parallelly so that the users could join Somnium Space from everywhere. The speaker explained the Metaverse’s appeal with the highly immersive nature of virtual reality. Virtual reality  tricks our brains into thinking we are there. This enables a special connection between us and the Metaverse environment and surroundings, unlike the regular online experiences we are used to. That’s why Artur stated that the future of the Metaverse is a virtual reality since there are no limits to what we could do. The audience was amused with the presentation since the speaker was in the Metaverse and randomly met his friend from Columbia, just walking around casually next to him. It was an excellent preface to how the everyday conversation will look in the Metaverse, and it’s safe to say the audience cared for it.

After explaining the Metaverse, another great topic was introduced by Adam Rajnoha, the CEO of MOYA. This first digital retailer connects brands and consumers in digital ownership and experience transition. Adam gave an excellent presentation for brand owners giving them tips on entering the Metaverse. He claims the most important thing is staying relevant and surviving in your market since the  Metaverse market is expected to reach 8-13 trillion dollars by 2030! As an example of successful Metaverse implementation, Adam mentioned celebrity collaborations like Snopp Dog and Sandbox or influencer endorsements. Several big brands, like Nike and Wendy’s, have already done some collaborations. The main point would be that the Metaverse is the new battleground for commerce. The lack of scalability and digital asset interoperability suggests that there’s no standardized commerce channel to reach customers across Metaverses. This is precisely where they saw the need for Moya. Moya is the first cross-metaverse, multicategory retailer that connects brands and consumers in digital asset ownership and experience through multiple AR & VR metaverses. For now, Moya offers three ways to combine assets with the users immediately: photo fitting, AR merch, and the possibility to enter Metaverses.

 

The next keynote speaker was David Marak, the CTO and co-founder of YORD, a global creative VR, AR, XR, and Metaverse studio specializing in complex interactive projects and building high-end immersive experiences. David gave some objectives on how to develop your Metaverse, stating how the Metaverse is layered, which calls for more and more software to experience it more immersively. A significant factor of the Metaverse is its decentralization, meaning that the internet will be a more democratic place, where all of your data will be owned by – you. The speaker tried to give a clear answer for brands and individuals what’s the best way to reach the Metaverse. Since there are many brands onboarding and so many possibilities to explore, the key should be to find your target audience and work toward them. It’s all about the different integration layers, meaning anybody can join in another solution and extra space. It might be not very easy for a newcomer, so the safest chance to take is a professional Metaverse company that will lead your first steps towards the Metaverse.

The architecture and music in the metaverse

Patrik and Dan gave the last keynote of the day from Modest Artificials. They design Metaverse buildings like NFT galleries, Metaverse shops, Company Showrooms, and Music Clubs across the Metaverses such as Somnium Space, Decentraland, Cryptovoxels, Mona, Victoria VR, and others. Their goal was to give us a short description of how the architecture will look in the Metaverse. What Metaverse provides the architects is the chance to express themselves in a way that real-world architecture can’t due to physics. There is no gravity, no limits for design, which puts it all on the designer’s imagination. Apart from that, it’s an entirely new way for companies to monetize their assets, and it’s interesting to notice that some of them already have their offices in the Metaverse.

How the music will look in the Metaverse was presented by  Patrik Gudev, the CEO of Museverse, the music platform for playing and performing in the Metaverse. He gave an interesting insight into how virtual reality is a game-changer when it comes to music. There are already the first interactive musical instruments as NFTs playable in virtual reality. What VR does for music is the possibility to perform from anywhere in the world, and it could be in front of thousands, millions of people! It creates endless possibilities, imagine starting your virtual band and doing jam sessions with people from all over the world! But it’s not just about the fun, it also gives a great chance for young and struggling musicians to earn rewards for their performances, which will for sure bring some fresh names to the scene. The best guarantee for this is the concerts of big musical names already held in the metaverse, like the Travis Scott Fortnite concert which gathered 46 million people! Patrik also announced the opening of Museverse club, a metaverse club that you can enjoy from anywhere in the world. 

 

The best intro to this club was the Metaverse Festival party happening after the speakers made their points. The DJs were playing inside the VR PLAY PARK but their performances were also available in the Somnium Space. The virtual and live audience were entertained by  ILAEY, Badfocus, Fatty M, and Cyper Sound. This party was something else, and it’s surely something you can’t see everywhere (at least for now). 

This event proved that Metaverse has a lot of people puzzled and interested at the same time. When it was time for the audience to express their thoughts and concerns about the Metaverse, some exciting things were mentioned, like the psychological effect of the Metaverse, more precisely – are the people going to have a life outside of the Metaverse? The event raised many interesting topics yet to be uncovered and made the audience invested in an idea of a new immersive reality. The organizers claim this is just one of many exciting future events they have in mind. So we might soon be experiencing another great trip beyond reality!

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