Media and Marketing
Immersive Campaigns
Mixed reality advertising offers a unique way to engage and entertain your target audience.
What is VR & AR Marketing?
Revolutionize how visitors interact with exhibitions using AR/VR tools. By integrating augmented and virtual reality, museums can create immersive experiences that enhance learning, storytelling, and interactivity. Visitors can step into virtual worlds, explore historical events, or interact with 3D models of artifacts, transforming traditional exhibits into dynamic, engaging journeys that captivate audiences of all ages.
our solutions for VR/AR Marketing
1. AR packaging
Interactive labels enable consumers to access information not visible on the packaging, including nutrition information, contact information, and even artwork or trivia.
2. AR billboards
AR billboards are a perfect way for the customers, who are already getting used to the cutting-edge technology, to interact with billboards using just their phones.
3. AR filters
AR filters are a widespread form of augmented reality viral marketing which allows users to put digital objects into a real-world environment and are used by every major social network.
4. AR product configurator
This tool allows users to customise their products with different features, colours, and textures, thus allowing them to visualise a product before buying it.
5. VR stations
VR campaigns are perfect for live events, such as product launches, conferences, trade shows, and festivals, which leaves a long-lasting positive impression on visitors.
6. VR video
The application of VR in the entertainment industry allows artists to display their creative ideas in a way that captures the audience’s attention.
EXAMPLES OF AR/VR
IN MARKETING
“We work in the fields of UI/UX design, interiors, photography and art direction. ”
the benefits of VR/AR Marketing
Stronger Engagement & Brand Recall
Immersive campaigns, whether AR or VR marketing yield deeper emotional connection and higher recall. For example, one study found out that VR campaigns create 33% higher memory recall compared to conventional digital campaigns. Extended dwell times and interactive elements turn passive viewers into active participants.
Innovative Event & Experiential Activation
With VR event marketing, brands can extend physical events into immersive realms: virtual lounges, branded VR worlds, AR overlays at live venues. These experiences differentiate the brand, enhance reach (especially hybrid or remote audiences), and reinforce positioning as a forward-looking organisation.
Multi-Channel Reach & Data-Driven Insights
AR and VR in digital marketing enable cross-channel integration: from mobile AR lenses to full VR experiences. These campaigns generate rich engagement data: interaction paths, dwell times, gaze metrics and session repeat rates. Marketers can iterate campaigns, personalise content and optimise ROI. The market forecast supports this: immersive marketing software/platform segment is expected to grow fastest in coming years.
Strategic Brand Differentiation
When brands partner with an immersive marketing agency like YORD to deliver immersive marketing services, they signal innovation and premium positioning. As hardware and software become more accessible, being early with innovative campaigns can create a sustainable competitive advantage.
Measurable Innovation in Every Experience
We design digital experiences that deliver tangible ROI. Our projects don’t just entertain: they generate leads, increase dwell time, and amplify brand reach. Through AI-driven analytics and XR interactivity, YORD empowers marketing teams to track performance and refine strategies in real time, making innovation measurable and meaningful.
Redefined brand presence
Step beyond traditional advertising. With XR, brands can tell their stories in fully interactive, three-dimensional worlds, where audiences don’t just watch, they participate. From CGI billboards to metaverse activations and AI-powered content, YORD helps forward-thinking companies redefine visibility, turning digital campaigns into immersive brand ecosystems.
Frequently asked questions
How We Help You Transform Your Museum
1.What is immersive marketing and how does VR/AR fit?
Immersive marketing uses experiential technologies like VR and AR to move beyond static ads into full-sensory brand experiences. Rather than simply viewing a message, audiences step into the story: engaging, exploring, interacting. This deeper engagement builds stronger recall and emotional connection.
2.How can AR/VR in digital marketing improve campaign performance?
When brands deploy AR or VR in digital marketing, they see tangible gains: longer attention spans, higher engagement, better product understanding, and improved conversion rates. For example, AR “try-before-you-buy” features reduce returns and accelerate purchase decisions.
3.What is VR event marketing and when is it appropriate?
VR event marketing uses virtual or hybrid environments (via headsets or web-based VR) to host brand events, product launches or experiential campaigns. It works especially well when you want to:
Reach a geographically dispersed audience
Deliver a strong “wow” factor and memorable moment
Offer content that lives on beyond the live event
For instance, immersive pre-launch campaigns in VR have driven high attendance and ROI.
4.Why partner with an immersive marketing agency instead of a traditional one?
Because immersive marketing demands a different mindset — more design, narrative, spatial thinking and technical integration than standard digital advertising. An agency specialising in AR/VR like YORD brings:
Expertise in XR (extended reality) platforms and hardware
Creative strategy linking brand story to immersive format
End-to-end production: from concept to deployment
Metrics designed for immersive: dwell time, interaction, behaviour insights. This enables your campaign to be both technically seamless and human-centred.
5.How should businesses start integrating AR/VR into their marketing strategy?
Begin with three steps:
Define the business objective (brand awareness, product launch, event engagement, etc.).
Map the audience journey — how will they experience the AR/VR piece (in-store, at home, on mobile, at event)?
Design for immersion, not novelty — technology must serve the message, not overshadow it.
YORD offers tailored immersive marketing services: from proof-of-concept through to full deployment. We help you choose the right format (WebAR, headset VR, mixed-reality), craft the narrative, execute the build, and measure the impact.
Got a vr idea? Make it reality.
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