New features, new possibilities, new tools. One would get lost in the jungle of social media. Sometimes we are so angry with the fact that it all changes so fast and we can barely catch up that we want to say no to any new ideas and approaches. No worries we got you covered. Get on board with the newest trend that is still only used by a handful of companies.
One of the social media trends which increased by more than 25% during quarantining is AR social media filters. More and more people are using AR filters which solve entertainment and connectivity issues. We have had a chance to help many companies to create their own campaign and brand Instagram filters. And guess what? We love it and we want to continue with it, that’s why we created FILTERIOUS.
FILTERIOUS is YORD’s baby project which is 100% focus for developing and creating the original filters for profit and non-profit organizations. Learn more about Filterious here.
What are Instagram Filters and Why are so damn hot marketing topic?
AR Instagram face filters overlay digital objects and 3D elements into the physical world. AR filters are easy and quick to use. Just select the filter to apply to your real photo and there you are. Each filter has a combination of different effects, colours, 3D models, music and much more.
Don’t tell me that you never try it before. The dog ears. The dog tongue. Yeees, here we are. It is supper fun way how to communicate with your friends and family too.
Hopefully, you know what AR filter is but you are curious why your company should use it for your marketing campaign or for building brand awareness.
Benefits of using Instagram and Facebook Filters:
- easier to get viral
- higher user acquisition
- build brand awareness
- support your campaigns
- higher engagement and impressions
#It attracts people
Yes. Surprisingly it really attracts people and gets more impressions than paid ads. It usually takes someone really creative to come up with a catchy idea for a filter and someone who can make the idea happen. And BOOM. It goes viral. And what does it mean that it goes viral? People talk about it. Yes, WOM. Every marketer wants to have the best WOM. People try it out and share it with others.
It has the potential to go viral and it can bring an enormous reach than whatever you are currently working on. An important point to make is this section is the fact that it is especially popular among so if your business focuses on fashion, food and beverage, cosmetics or you have just amazing idea and your target group is mainly generation Y and Z, adding a filter to your marketing campaign could be a perfect idea.
#There are endless possibilities when it comes to filters!
The world of Augmented and Virtual reality is basically limitless – your business can be about anything and there will always be a way to connect a filter to your marketing campaign. If your business can be found within legal boundaries and you don’t promote any dangerous activities, Facebook will be more than happy to give your filter a go during the publishing process!
#You get numbers! And you get numbers! All of you are getting numbers!
Like in any other digital marketing campaign, what is important are analytics. How many people saw the post, how many people engaged, clicked et cetera. SPARK AR filters are no exception. SPARK offers an amazing overview | insight where you can see the number of people who saw the filter, number of people who tried the filter and number of people who proceeded to share the filter with others! This is another tool that can help you to keep a track on the number of people who came across your campaign!