Building an augmented reality marketing campaign can be an effective way to engage your audience and create a unique, memorable experience. Compared to traditional marketing content, augmented reality marketing offers a level of immersion that uniquely speaks to the customers. Yord studio, renowned for its expertise in VR and AR and a proven track record in augmented reality marketing, partnered with MOYA, a digital retailer specializing in AR merchandise and metaverse assets, and hosted a workshop to educate marketing professionals on the effective use of augmented reality in their campaigns.
Benefits of Augmented Reality in Marketing
1. Augmented reality sales
By offering an interactive, immersive experience, AR can help customers better understand and visualize a product or service, thereby increasing sales.
2. Bring the ad to life (viral “WOW” effect)
Augmented reality in advertising can make content more engaging and memorable by bringing static ads to life with 3D graphics, animations, and other interactive elements, leading to a “wow” effect that can be shared and promoted on social media.
3. Push engagement by interacting with the ad
Augmented reality advertising allows users to interact with the ad in real time, leading to greater engagement and more meaningful brand interactions. This feature demonstrates the power of AR in digital marketing.
4. Increase brand awareness
Augmented reality in marketing can provide a unique, innovative way for brands to stand out and differentiate themselves from competitors, thereby increasing brand awareness.
5. Affordable and innovative solution
AR is relatively inexpensive compared to other marketing techniques, given its potential return on investment. But augmented reality in marketing offers a unique opportunity for brands to stay at the forefront of innovation and trends, thanks to its cutting-edge technology.
6. Augmented reality provides more information
AR can provide users with engaging, interactive information and context about products or services, leading to a better understanding of them.
7. Measurable results
Augmented reality campaigns can be easily tracked and measured, allowing businesses and brands to evaluate the effectiveness of their marketing efforts and make data-driven decisions.
Interested in learning more about how augmented and virtual reality reshape the media and marketing industry? Check this out!
Examples of brands using Augmented Reality in their Marketing
In its advertising campaign, Pepsi Max employed augmented reality to create the impression of a fake window on a bus shelter wall. It relied on an exterior camera at the shelter to capture footage of people and vehicles passing by.
Through the “Burn That Ad” augmented reality marketing campaign, Burger King app users in Brazil can experience the satisfaction of seeing their main competitors’ ads go up in flames by simply pointing their smartphones at them. Once the competitor’s ad has burned away, it will be replaced by a Burger King advertisement, and the user will receive a free Whopper coupon redeemable at their nearest restaurant.
Gorillaz’s augmented reality concert was the first of its kind, as the band used the technology to create an immersive, interactive experience for its fans. Attendees could download the augmented reality app and watch the virtual band perform on their phones.
At this concert, attendees were transported into a new world as the stage came to life with stunning visual effects and interactive elements. Using Google’s augmented reality technology, the band brought their unique, imaginative universe to life in a way never seen before.
AR Marketing Agency
Augmented reality marketing campaigns offer many benefits over traditional physical and digital marketing campaigns. They are proven to increase engagement rate by 20%, improve brand recall by 70%, and increase CTR by 50%. Brands need to develop effective strategies to leverage the power of augmented reality. A well-planned concept behind the solution is essential.
And how do you make sure your next augmented reality marketing campaign isn’t a swing and a miss? Hire an augmented reality marketing agency! Yord studio, which consistently ranks among the world’s best AR/VR agencies, is helping brands elevate their marketing strategies through augmented reality campaigns. YORD’s portfolio and case studies demonstrate the power of immersive marketing.
