Augmented and Virtual Reality in Media and Marketing: Immersive Campaigns

Augmented and Virtual Reality in Media and Marketing: Immersive Campaigns

Thanks to innovation, VR and AR are becoming increasingly accessible tools for various industries. Whereas in the beginning, Virtual and Augmented Reality was popular mainly due to the gaming industry, they can now be found elsewhere. The importance of this trend was highlighted by the COVID-19 pandemic, which limited a large number of activities in the “real” world. Many have decided to use pandemic measures to their advantage with AR and VR. In a recent study, they found that up to 75% of companies in the prestigious ranking of the renowned magazine, which evaluates the world’s most profitable companies, are trying to innovate the environment for customers and employees using Virtual or Augmented Reality.

AR/VR in Media and Marketing

According to a recent estimate by Goldman Sachs, AR and VR are expected to grow into a $77 billion market by 2025. The most substantial demand for the technologies currently comes from industries in the creative economy—specifically, gaming, live events, video entertainment and retail.

 

  • 67% of media planners and buyers want AR/VR ads in digital marketing campaigns
  • 91% of business organizations are already leveraging or planning to adopt VR or AR technology (TechRepublic, 2020).
  • Advertising is the leading segment for AR revenues, raking in $1.4 billion in 2020 (ARtillery Intelligence, 2020)
  • 30% of mobile AR users are open to the idea of making in-app purchases (ARtillery Intelligence, 2020)
  • There will be 1.73 billion augmented reality users on mobile by 2024
  • Revenue for AR will hit $340 billion by 2028

To find out more about the technology behind AR & VR, read our blog about Augmented and Virtual Reality solutions.

What is the marketer’s biggest problem?

  • Digital Ad prices are increasing due to greater competition from brands across all industries. 

Solution: Test and diversify into new ad formats to make their ads work harder for each dollar spent. Interactive experiences drive higher engagement resulting in lower cost.

  • Digital Ad targeting will be less precise and harder to track due to Apple and Google killing 3rd party ad cookies. 

Solution: Need to test and diversify into new ad formats to build 1st party data across every consumer journey touchpoint: real, social, and virtual. 

What platforms can marketers use to reach their target audience at scale with the AR/VR format?

  • Social Media Channels (Instagram, Facebook, Tiktok, Snapchat, etc.) 
  • Ecommerce (Shopify, Amazon, etc.)
  • Gaming 
  • VR Apps (Oculus)

What are the advantages of using AR & VR in media and marketing?

  • customer engagement
  • interactive approach
  • enhanced sales
  • brand awareness
  • non-intrusive experience
  • mobility

AR in Media and Marketing

There are many benefits of AR media and marketing strategy. Some of the best digital marketing agencies are figuring out that this is a win for the client and an added value. Markets today are increasingly driven by the needs and desires of consumers. Therefore, companies change their operating methods by moving towards experiential marketing strategies. Faced with an increasingly saturated and competitive market, companies are constantly looking for innovative solutions that aim to improve their positioning and turnover and, on the other, the search for new customers and the loyalty of those already acquired.

By using AR in your marketing strategy you can increase:
  • engagement rate by 20%
  • the average size of orders by 13%
  • click-through rate by more than 50%
 

Augmented Reality has indeed found one of its main applications in marketing. Today, the postmodern consumer has the possibility of prefiguring the position of a piece of furniture in their living room even before buying it or, thanks to Smart mirrors, to check if a dress fits perfectly before even wearing it. And it is precisely the possibility of increasing engagement and customization that makes AR in marketing a winning combination for the future company.

 AR solutions for your next media and marketing campaign: 

 

1. AR interactive packaging

2. AR billboards

3. AR Social Media Filters

4. AR Print

5. AR App Presentation

6. AR Books and Magazine Content

Curious how to implement Augmented Reality  in your marketing? Click here. 

VR Solutions for Media and Marketing

Starting from the assumption that technology must be considered and treated as a platform, companies and brands have begun to understand how Virtual Reality, applied to creative ideas and integrated into communication or marketing campaigns, can have a decisive involvement towards people, capturing their attention and managing to tell an experience in a completely immersive way. 

 

 

Virtual Reality makes it possible to “immerse” users in an environment that is entirely outside the box or even replicate a familiar environment, stepping into the shoes of another person. In other words, it is a technology capable of powerfully evoking emotions and closeness to the message or story to be communicated. There are countless ways to give your audience an enjoyable experience through Virtual Reality. With the continuous growth in visibility and actual content, the Virtual Reality platform has promoted new opportunities in media and marketing. 

Learn more about AR & VR solutions in Media and Marketing industry here

1. VR stations on: product launches, conferences, trade shows and festivals

Virtual Reality is a perfect marketing tool for live events; it’s time to put aside promotional videos and focus on promoting your brand with fully immersive content for your audienceThanks to the innovative technology, clear focus and effective staging, VR stands to leave a long-lasting positive impression on visitors and make it easier for your team to showcase the product benefits unforgettably.

2. VR movies & advertisement

Virtual Reality has featured in several movies and TV programmes. It is often used to illustrate the concept of being trapped within the machine (or, in this case, cyberspace) or as a form of advanced technology. This technology has formed part of experimental sound displays and sound installations. Another use is VR musical instruments which the person can interact with these instruments as a new type of performance or create unique compositions.

3. VR guerilla marketing effect

VR guerilla marketing encourages and engages customers to participate in the experience. Rather than the traditional marketing model, where customers are passive participants in receiving advertising messages, marketers believe that customers should be active participants in a marketing campaign by using VR technology.

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