Project
We developed a browser-based, location-aware AR experience for the Pražský inovační institut’s Innovate Prague initiative. Built on 8th Wall, the mobile web application allowed visitors to scan OOH billboards in Prague to access a digital map with five locations and filters.
The brief
Client wanted to develop a mobile AR application and public installation campaign to visualize the “Future of Prague” as part of the campaign for a new innovation hub. The project created interactive, educational, and playful experiences, connecting the city’s physical landscape with its innovative vision to engage citizens in imagining Prague’s future.
– Unique marketing activation promoting innovation
– Engages the public through playful AR interaction
– Raises awareness of Prague’s innovation ecosystem
– Strengthens the Innovate Prague campaign visibility
– Accessible citywide — no app required
– 5 AR stations themed by innovation sector
– Interactive digital map with live locations
– QR access from smart city billboards
– Custom UI and localized content
– Web-based, shareable experience
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