Bringing festive fun to life with LEGO’s Christmas interactive screens.
Project
The LEGO Christmas Interactive Screen offers a unique, action-packed holiday experience. It combines motion-capture technology with exciting shooting gameplay, allowing users to interact with the world of LEGO in a whole new way.
The brief
For LEGO’s Christmas campaign, the client wanted to bring joy and holiday cheer to families in 8 locations across 4 countries. The activation needed to create a fun and immersive experience that would capture the festive spirit while strengthening the connection between LEGO and its audience.
– Engaging and immersive user experience
– Strengthened brand connection with customers
– Increased foot traffic and sales
– Entertainment and holiday spirit for all ages
– Real-time data insights
The activation takes place at 8 key locations across 4 countries:
– Czech Republic: Prague, Brno
– Slovakia: Bratislava
– Hungary: Budapest
– Romania: Bucharest
