Development of unique promotional materials using animations and augmented reality to introduce the Surf Studio of ČSOB.
Project
We created an innovative and modern solution for printed materials with the latest AR technology, presenting the brand and standing out from its competitors by generating real engagement. Using AR technology allows for limitless possibilities for personalization.
The brief
The goal was to develop an interactive way to present the Surf Studio of ČSOB at the event in Prague. The solution was creating business cards and smart posters with augmented reality features. After scanning these two objects, the AR feature displays two avatars in a beach environment, explaining Surf Studio.
The challenge was to upscale an old-fashioned concept of printed materials to an idea that would be unique and innovative and deliver the client’s goal, to present Surf Studio memorably.
Our designers and developers used AR technology to ensure that the message we wanted to deliver would be accessible anytime to anybody. We added a QR code that, when scanned, would unlock an animation of 2 avatars that would introduce the concept of Surf Studio of ČSOB.
