We wanted to show that something as complex as a system of electromobility can be very easy to explain visually through AR/VR technologies.
Project
ŠKODA decided to create a perfect Augmented and Virtual Reality presentation of electromobility for their clients and partners. Interactive AR models show the true power of visualization and enrich customer experience.
The brief
The client was looking for a way to simply demonstrate a system of electric and hybrid vehicles. The ŠKODA ENYAQ is a great vehicle for showcasing the power of this technology.
Since this project was executed in a very specific environment with lots of lights and reflections, we could not use the standard process for scanning and had to experiment with multiple approaches and their combinations.
Our client was eager to use AR technologies in the presentation process across their showrooms. We proposed a solution that uniquely combined a hardware and software approach, offering precise and stable tracking functionality. The new app was optimized for the ŠKODA ENYAQ.
