We are passionate about supporting Nonprofits and were excited to take on the task of creating Instagram filters for one of the biggest human rights advocacy organizations.
Project
Developing an Instagram Filter that creates awareness on Social Media about the recent Human Rights Watch campaign “Break the Chains”.
The brief
HRW contacted us with an idea to support the recent campaign which sought to raise awareness for the worldwide tragedy of human chaining due to mental illness. We took this job seriously and wanted to help HRW spread the word about this horrific practice.
The filter needed to promote #BreakTheChains but also had to be sensitive to the topic of the campaign.
We created a simple face filter using tracking technology to promote the main hashtag of the campaign: #BreakTheChains. The filter mirrored the original branding of the campaign and included an image of a chain breaking.
