The Beyond Reality podcast strikes gold again, this time with Luca Zicconi, Skoda Auto’s Digital Content and Web3 Metaverse Manager. With a background in architecture and a passion for gaming, Luca is reimagining what’s possible in the automotive world through immersive digital experiences. This episode is a deep dive into innovation, digital transformation, and how Skoda is boldly pushing into the future.
Luca’s dive into Virtual Worlds: Why Skoda Entered Web3
Luca’s journey starts in Italy, where his architectural training and love for gaming laid the groundwork for his career. Moving to the Czech Republic, he began designing Skoda showrooms, real-world spaces that quickly evolved into digital realms as he started exploring 3D virtual environments. This passion naturally expanded into Web3 and Metaverse, combining spatial design with futuristic tech to redefine how brands connect with users.
While being a legacy brand, Skoda’s business approach and mindset are far from traditional. In 2021, during the early wave of NFT hype, Luca and his team began exploring the untapped potential of blockchain technology. It wasn’t about jumping trends; it was about asking bold questions like: “What if users could own digital car assets?” and “What if brand interactions were gamified and rewarding?”. Skodaverse started there as an umbrella initiative to experiment with immersive technologies, NFTs gaming, and digital ownership.
Web3 Meets AI and XR: The Next Digital Frontier
Luca predicts a future where blockchain, XR, and AI converge. Imagine cars that recognize users through tokenized profiles or autonomous vehicles with personalized in-car experiences powered by AR headsets. This approach has already been applied to Skoda’s digital ventures, from Custom NFTs tied to real-world events to Gran Turismo Collaborations and Interactive Metaverse Experiences.
Such visions might stretch into immersive training, AI assistants, and much more that, to Luca’s sight, doesn’t represent science fiction anymore, being on the horizon. Pioneering new technology in a corporate setting isn’t easy, even though it has proven to be particularly rewarding. It is a matter of passion and persistence, as Luca himself experienced.
Why You Should Listen to YORD’s Beyond Reality Episode 3
Skoda’s digital evolution proves that traditional industries can lead innovation by embracing bold thinking and digital experimentation. Through Skodaverse, the brand is relevant and sets the pace. Luca’s episode is a must-listen for anyone curious about how gaming, blockchain, and immersive tech will shape tomorrow’s customer journeys.
Tune into the full Beyond Reality episode with Luca Zicconi and discover how the automotive world is being rewritten, one token at a time.
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