The world of immersive tech just got its new favorite podcast: Beyond Reality. YORD is honored to present a compelling series that dives deep into the dynamic endeavors of AI, XR, and creative technology in general. There was no better way to take off than with the brilliant guest of the debut episode: Alexandra Axell. Our CEO, Adam, had the chance to sit and have a pleasant conversation with a real staple of AI art. The following sections will provide a sneak peek of the many shades of this technology’s artistic applications faced during the podcast.
🎨 The Evolution of AI Art through Alexandra's Point of View
Alexandra’s path can be considered anything but conventional. Rooted in a family of artists, she ventured into graphic design, snagged an internship in Prague through a competition win, and rose to become a creative force in the advertising industry. Her path led her to high-end photo retouching, eventually connecting the dots between visual storytelling and AI’s potential.
It wasn’t a hard leap, as she explains affirming that stepping away from image retouching paved the way to AI content generation quite naturally. Her work began to shift from pixel-perfect editing to imaginative creation using tools like MidJourney.
🤖 How AI and XR are Redefining the Creative Industry
Throughout the episode, Alexandra breaks down how technology is transforming not just her workflow, but the entire creative industry. From producing early AI-generated car concepts to crafting impressive ads for Tesla. Axell shares how generative tools have become an extension of her artistic voice.
Alexandra is not limiting herself to mere experimentation; she’s actively shaping the future of digital content creation and immersive experiences with standout examples like Balenciaga’s Autumn/Winter 2024 show, where digital walls projected AI environments, manifesting the tight bond between high fashion and modern technology.
📺 Why You Should Watch YORD’s Beyond Reality First Episode
From exciting creative efforts like the Runway Film Festival and the digital art showcase Beyond Basel to a detailed and insightful talk about the main tools used for AI Image Creations. Alexandra highlighted many aspects of her interesting work, putting an accent on the importance of accurately curating and selecting every image’s particular to deliver a captivating final product.
The inaugural Beyond Reality episode sets the tone for what’s to come at best, through authentic, curious, and impactful conversations on the future of technology and how it is shaping modern society.
Alexandra and Adam accompanied the listener through the whole episode, making them feel part of the conversation and reminding all of us that the fusion of AI and creativity isn’t and will ever be a matter of replacement, focusing on reinvention to unlock the full potential of human capabilities thanks to the advanced help of technology.
Whether you’re a digital artist, a tech enthusiast, a marketer, or just curious about what’s next, we invite you to grab your headphones, open your mind, and prepare to be inspired.
Listen to Episode 1 of Beyond Reality – Available on Spotify and YouTube.
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