FREQUENTLY ASKED QUESTIONS

What is exactly Augmented Reality (AR)?

Augmented reality (AR) is a technology that overlays digital information, such as images or text, onto the physical world. It is often experienced through a smartphone or tablet app or through AR glasses or headsets.

What exactly is Virtual Reality (VR)?

Virtual reality (VR) is a simulated experience that immerses the user in a completely virtual environment via some form of the device (i.e., VR headset or helmet). Often, a person can also interact with objects in the virtual space, which enhances the experience.

What are some examples of Virtual Reality?

VR has applications in almost every field and industry. Virtual reality is everywhere, from pilots and doctors training with VR headsets and everyday users playing immersive games like BeatSaber to fashion brands and automotive companies creating entirely immersive showrooms. Whether you like it or not, VR is here to stay.

What is the difference between VR and AR?

Virtual reality (VR) is the complete immersion into a simulated environment via a headset. In contrast, augmented reality (AR) is an enhanced version of the physical world that can be achieved with AR glasses or even your phone (think: Pokemon GO). Just remember: if you can see physical world elements, it’s AR. If everything around you is digital, you’re in VR. Simple!

What are some practical applications of AR?

Augmented reality (AR) has a variety of practical applications, including in fields such as healthcare, training & education, retail, and marketing. For example, AR can be used to visualize medical procedures, enhance learning experiences, and provide interactive product demonstrations in stores.

What are some practical applications of VR?

VR has a variety of practical applications, including in fields such as gaming, architecture, retail, and education. For example, VR can be used to create immersive gaming experiences, visualize architectural designs, or provide exposure therapy for people with phobias.

Which is better: VR or AR?

We get asked this question often, and there isn’t a simple answer. AR and VR both have significant applications in every industry, but some projects are better suited to one rather than the other. Factors to consider are cost, accessibility, and application. Don’t know where to start? That’s where we come in. Contact us today!

What is a Virtual Showroom?

Virtual Showrooms are immersive spaces that allow consumers to interact and engage with products, environments, and avatars. These 3-D rendered spaces are tailor-made to your brand and can include external links to e-shops, downloadable content, and complex design elements. This is one of our most popular services and one that we believe has a simple and direct application in various industries. Find out more here.

What is the Metaverse?

The 3D spaces in the Metaverse allow us to socialize, learn, collaborate, and play in ways that go beyond what we could ever imagine. Stepping into a new and highly immersive reality lets your business acquire new and keep existing customers, giving them a shopping experience with realistic models, immersive 3D content, and realistic AR filters.

What are some potential benefits of the Metaverse?

The Metaverse has the potential to offer a range of benefits, such as providing new avenues for social connection, facilitating remote work and education, and creating new opportunities for commerce and entertainment.