The long-awaited day for the entire extended reality (XR) field has finally arrived – Apple has introduced its first spatial computer, the Apple Vision Pro. This device effortlessly merges digital data with real-world elements, enabling users to maintain their presence and forge connections with others. The Vision Pro offers a fully three-dimensional user interface, controlled by the most innate and intuitive control mechanisms: the user’s eyes, hands, and voice.
Impact on the industry
During the keynote address at WWDC, it was revealed that Disney+ will be available on the Vision Pro from launch, and we already got a preview of Disney’s content on the headset. It stands as an inspiring example of immersive storytelling and the future of sports experiences, setting the stage for the broader media ecosystem. This landmark instance is likely to stimulate substantial investment from other hardware producers and content and service providers. Learn more about exploring the transformative business opportunities with Apple Vision Pro.
It won’t simply spur content providers to venture into new XR platforms; it will also require the development of long-term business plans and revenue strategies. Media corporations must recognize that XR will naturally become a key part of media consumption, and to maintain their relevance, they must engage with the burgeoning XR market. You can learn more about how to develop for Vision Pro with our step-by-step guide.
What you should know about Vision Pro
1. 3D layered user interface
The Vision Pro by Apple boasts a flawless 3D layered user interface. This digital overlay seamlessly integrates with the real world, thanks to state-of-the-art technology. Yet, the highlight of its three-dimensionality is the dynamic nature of the Vision Pro’s digital overlay, allowing it to respond to natural light and cast virtual shadows on surfaces.
2. The most intuitive way to control the device
The Vision Pro doesn’t require a controller; instead, it is ingeniously designed to take input from the user’s body movements.
The headset is equipped with 12 cameras, five sensors, and six microphones to accurately track a user’s hand, eye, and voice movements. High-speed cameras and a ring of LEDs are used for eye tracking; they project light patterns onto the user’s eyes to determine their gaze direction. To interact with objects in an app, such as selecting a button, the user looks at the object and performs a pinch gesture in the air.
3. Display that immerses you
The headset is equipped with dual micro-OLED panels, boasting an astounding 23 million pixels combined. For those unfamiliar, this constitutes an incredibly high pixel density. The displays also support a broad color spectrum and high dynamic range. While specific details about resolution and brightness were not disclosed, the company has asserted that each display will offer a resolution surpassing that of a 4K TV.
4. Apple Eyesight
While it’s simple to become completely engrossed in the Vision Pro’s environments, Apple has taken measures to ensure that those on the outside receive as much attention as those immersed in the virtual world. For instance, the mixed reality headset boasts a distinctive feature called “Eyesight,” which reveals the user’s eyes to people outside. This is achieved via an external display that illuminates, creating the illusion of the Vision Pro becoming transparent.
5. Capture spatial photos
The Vision Pro uses its array of front-facing depth sensors to capture photos and videos that appear 3D. Consequently, content captured by the Vision Pro will exhibit greater depth and realism, making it feel almost palpable. According to Apple, these captured photos and videos can be viewed effortlessly at any time and give viewers a sense of being right there in the moment.
Summary of Apple Vision Pro
The Apple Vision Pro marks a groundbreaking advancement in augmented reality and computer vision. Its flawless melding with augmented reality, coupled with robust object recognition and scene comprehension, ushers in a fresh wave of opportunities.
Equipped with features such as intelligent image detection, real-time segmentation, and sophisticated accessibility options, the Apple Vision Pro genuinely enables users to explore, innovate, and interact in unprecedented ways. This also means a significant opportunity for businesses to create Apple Vision Pro-developed solutions to find new ways to innovate and stand firm in their industries.
