Klementa Wall WebAR • Škoda
AR Design Development

Klementa Wall WebAR • Škoda

Blurring the boundaries between art, architecture, and digital storytelling with a WebAR mural that transforms a city landmark.

 

Project
YORD developed a 30-meter AR mural for Škoda Auto at the Škoda Museum. Scanning an AI-generated QR code activates a browser-based AR animation, letting visitors explore Škoda’s history on their phones without an app.

 

The brief

Elevating an urban installation through digital engagement, Škoda sought to blend physical presence with an accessible, immersive AR experience. This initiative aimed to unite heritage and innovation, engaging every passerby.

  • Client

    Škoda Auto

  • What we did

    Design, Development

  • Technology

    WebAR

  • Device

    Smartphone

  • Tags

    AR

Goal

Transforming a public mural into an interactive, accessible digital touchpoint to highlight brand heritage.

Immersive WebAR mural enhances brand visibility in public spaces, offering measurable engagement and a modern touchpoint for audience interaction.

Benefits

– Immersive, location-based storytelling

 – Accessible to anyone—no app barriers

– Enhanced museum and street-level engagement

– Real-time data and analytics for brand activations

Let's see other projects

Features

– Seamless web-based AR

– Custom animation and sound

– Scalable for other landmarks

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