Klementa Wall WebAR • Škoda
Blurring the boundaries between art, architecture, and digital storytelling with a WebAR mural that transforms a city landmark.
Project
YORD developed a 30-meter AR mural for Škoda Auto at the Škoda Museum. Scanning an AI-generated QR code activates a browser-based AR animation, letting visitors explore Škoda’s history on their phones without an app.
The brief
Transforming a public mural into an interactive, accessible digital touchpoint to highlight brand heritage.
Immersive WebAR mural enhances brand visibility in public spaces, offering measurable engagement and a modern touchpoint for audience interaction.
Benefits
– Immersive, location-based storytelling
– Accessible to anyone—no app barriers
– Enhanced museum and street-level engagement
– Real-time data and analytics for brand activations
Features
– Seamless web-based AR
– Custom animation and sound
– Scalable for other landmarks
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