VR Experience • Bentley
Project
VR application for Bentley that combines storytelling, vehicle configuration, and virtual test drives. Users can explore Bentley’s history in mixed reality, customize a life-size Continental GT with real materials, and virtually drive to global locations with one app.
The brief
Design an immersive digital experience that connects Bentley’s heritage with the future of automotive luxury, offering customers a new way to engage with the brand and its vehicles.
Create an immersive Bentley experience that blends heritage, innovation, and emotion to elevate luxury automotive engagement.
The Bentley XR Experience fuses heritage, craftsmanship, and innovation to offer a refined, interactive journey for customizing your future vehicle.
Benefits
– Deep brand storytelling through immersive Mixed Reality
– Revolutionary in-home car configuration at true-to-life scale
– Fully interactive, high-fidelity VR configurator with tactile feedback
– Cinematic VR video experiences in ultra-high resolution
– Virtual test drives across global destinations
– Enhanced emotional connection with the Bentley brand
Features
– Mixed Reality storytelling with real-world object interaction
– 3600×3200 pixel cinematic VR video playback per eye
– Life-size vehicle configuration with AR/VR blending
– Haptic panel with real material samples
– Virtual test drives across curated international landscapes
– Cross-reality (XR) experience
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