Face filter on instagram

AR Filter • Oceana

This was a wonderful project which pushed our creative teams to incorporate design, movement and interaction in an AR Filter.

“Save the oceans, feed the world!” – that is the rallying cry for Oceana, a global nonprofit focused on ocean conservation and its impact on global hunger. We created two filters that celebrated the biodiversity of the oceans while at the same time providing a fun experience for users.

The brief
The goal was to awareness about Oceana’s mission and encourage social media users and activists to share and spread the message in a unique way. We were happy when Oceana approached us for an AR Filter and were excited to create something very special for them.

  • Client


  • What we did

    Design, Development

  • Technology

    AR Filters

  • Device



“Our filter, and its related promotions, increased our cross-platform reach and engagement numbers exponentially when compared to the previous month.” - Yuri Smishkewych Rey, Oceana

Create mesmerizing filters that captivate your audience and increase engagements across platforms!


We needed to create an AR Filter that would be captivating enough to engage audiences, but at the same time provide some educational component to fit in line with Oceana’s vision.


The result was two creative filters that allowed users to ‘dive’ to the depths of the ocean as scuba divers. The filter was designed to allow users to scroll up and down to control the depth. As the scuba diver plunged deeper and deeper into the water, different animals, plants and reefs appeared in the environment. The filter was not only visually appealing but educational.


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