AR Filter • Oceana
This was a wonderful project which pushed our creative teams to incorporate design, movement and interaction in an AR Filter.
“Save the oceans, feed the world!” – that is the rallying cry for Oceana, a global nonprofit focused on ocean conservation and its impact on global hunger. We created two filters that celebrated the biodiversity of the oceans while at the same time providing a fun experience for users.
The goal was to awareness about Oceana’s mission and encourage social media users and activists to share and spread the message in a unique way. We were happy when Oceana approached us for an AR Filter and were excited to create something very special for them.