Interactive Screen • BESIP
Interactive installation for Centrum dopravního výzkumu and BESIP, raising public awareness about pedestrian safety at crosswalks.
Project
The BESIP Interactive Screen is a motion-tracking installation transforming bystanders into avatars at a virtual crosswalk. Users move until a simulated car collision delivers a memorable safety message, followed by BESIP infographics and campaign details.
The brief
For their “Chybělo málo” road safety campaign, Centrum dopravního výzkumu and BESIP needed an interactive tool to engage pedestrians and highlight the importance of attention and responsible crosswalk behavior through a surprising, memorable experience.
Drive behavioral change and public awareness about pedestrian safety through a real-time, interactive simulation.
This project transforms passersby into active participants, delivering road safety education in a way that’s immediate and unforgettable.
Benefits
– Engages the public with an unexpected, memorable experience
– Raises awareness about risky behavior at crosswalks
– GDPR-compliant, anonymous avatars for user comfort
– Scalable for roadshows and high-traffic public locations
– Delivers targeted safety messaging directly after the experience
Features
👋 let's talk
By clicking the "send" button, I agree to the collection and processing of my personal data as described in the Privacy Policy.