Future Prague AR • Pražský inovační institut
Project
We developed a browser-based, location-aware AR experience for the Pražský inovační institut’s Innovate Prague initiative. Built on 8th Wall, the mobile web application allowed visitors to scan OOH billboards in Prague to access a digital map with five locations and filters.
The brief
Client wanted to develop a mobile AR application and public installation campaign to visualize the “Future of Prague” as part of the campaign for a new innovation hub. The project created interactive, educational, and playful experiences, connecting the city’s physical landscape with its innovative vision to engage citizens in imagining Prague’s future.
Empower the Innovate Prague campaign by turning the city into an interactive showcase of innovation and future potential.
Our solution transforms Prague’s streets into living portals to the innovations of tomorrow.
Benefits
– Unique marketing activation promoting innovation
– Engages the public through playful AR interaction
– Raises awareness of Prague’s innovation ecosystem
– Strengthens the Innovate Prague campaign visibility
– Accessible citywide — no app required
Features
– 5 AR stations themed by innovation sector
– Interactive digital map with live locations
– QR access from smart city billboards
– Custom UI and localized content
– Web-based, shareable experience
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