Project
The LEGO F1 Interactive Screen delivers a thrilling racing experience. Players take control of a LEGO Formula 1 car using body movement. Competing head-to-head against all ten F1 teams, users experience dynamic gameplay, real-time race standings, and strategic power-ups—all in an action-packed LEGO environment.
The brief
Client wanted to bring the high-speed excitement of Formula 1 to fans engagingly and interactively. The goal was to merge gamification with LEGO’s playful spirit, allowing users to feel the thrill of racing while strengthening their connection to the brand.
– Highly engaging and interactive experience
– Strengthened brand connection with LEGO and motorsport fans
– Increased foot traffic and visitor engagement
– Data insights on user participation and performance
– Exciting, family-friendly entertainment
– Czech Republic: Prague, Brno
– Slovakia: Bratislava
– Hungary: Budapest
– Romania: Bucharest
