AR City Visualization MWC: Bridging Past and Present Through Immersive Technology
Design Development Live Events & Festival Industry MR Strategy VR

Mixed Reality Expo Solution • Yord

An innovative solution for a Mobile World Congress conference featuring two horizontal platforms with AR trackers that enable users to scan and view a 3D model of a city, both historical and futuristic.

 

Project
The solution for exhibition at the Mobile World Congress features two horizontal platforms equipped with AR tracker points, allowing users to scan them using an iPad camera and view a 3D model of a historical and futuristic city, complete with customized 3D objects like drones and holographs.

 

The brief
The main objective of the project was to provide a solution that extends ‘Past’ and ‘Present’ exhibition areas at the Mobile World Congress for the current year.

  • Client

    Yord

  • What we did

    Design, Development

  • Technology

    MR

  • Device

    Hololens

Goal

Increase engagement and collaboration among attendees with Mixed Reality.

Using mixed reality technology, conference organizers can offer a unique and engaging experience that surpasses traditional video conferencing tools' limitations.

Challenge

The Challenge of this project was to develop the technology to enable the AR tracker points to accurately recognize and render the 3D models in real-time and create customized additional 3D items such as drones, future cars, green rooftops, and holographs that are unique and relevant to both the historical and futuristic city models—additionally, integrating the EN supportive voiceovers into the application interface and ensuring that the voiceovers are clear and understandable for users.

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Solution

Our team came up with a solution that serves as a virtual presentation of the city’s Past’ and ‘Present’ areas. The project includes two horizontal platforms with AR tracker points on the top surface, forming the final part of the exhibition space. Users can view a 3D model of the city (both Historical and Futuristic) with customized additional 3D items such as drones, future cars, green rooftops, and holographs.

Collaboration

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