Augmented Reality for cars

Presentation of Electromobility • ŠKODA

We wanted to show that something as complex as a system of electromobility can be very easy to explain visually through AR/VR technologies.

Project
ŠKODA decided to create a perfect Augmented and Virtual Reality presentation of electromobility for their clients and partners. Interactive AR models can show the true power of visualization and enrich customer experience.

The brief
Client was looking for a way to simply demonstrate a system of electric and hybrid vehicles.

  • Client

    Škoda

  • What we did

    Design, Development

  • Technology

    AR, VR

  • Device

    Tablet, Oculus

Capabilities

We created a solution which works on all devices.

"They have definitely huge know-how of VR/AR app development"

Petr Bulíř - Network Dev. & Digitization

Challenge

Since this project was executed in a very specific environment with lots of lights and reflections, we could not use the standard process for scanning and had to experiment with multiple approaches and their combinations.

Solution

Our client was eager to use AR technologies in the presentation process across their showrooms.  We proposed a solution that uniquely combined a hardware and software approach, offering precise and stable tracking functionality.

Collaboration

Interested?
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