AR Filter • Mixit

Developing Valentine’s AR filter featuring music and cute animations.

 

Project

We created an interactive AR filter for Mixit on the occasion of Valentine’s edition of Mixit products, starring the well-known bird Mixitak. This filter reflects the client’s branding and occasion.

 

The brief
Our client, Mixit, wanted to have an Instagram filter to accompany their marketing camping on their Instagram channel on the occasion of Sant Valentine’s day and their unique Valentine’s packaging.

  • Client

    Mixit

  • What we did

    Strategy, Design, Development

  • Technology

    SparkAR

  • Device

    Mobile

GOAL

Instagram AR filters are a creative way to drive audience engagement for any brand's social media strategy.

Support and highlight your campaigns with an AR filter.

Challenge

The project’s main task was to enrich Valentine’s editions of Mixit products with an AR filter, which will combine Valentine’s themes with Mixit mascots and birds and make it available to the broadest possible public, regardless of whether they buy the edition.

Solution

We brought the logic of the generator to life with our profound background in development and programming. The filter was successfully published within an hour, making the unofficial record in SPARK AR publishing process.  

Collaboration

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