Instagram filters

AR Filter • Jägermeister

Creating an interactive filter for such an amazing client was a dream come true for YORD.

Project
Bringing the iconic deer to life through an Instagram filter and allowing people to be him through the lens of their phone. We created an original brand filter that reflected how cool the brand really is!

The brief
The client wanted to hop on the Instagram AR bandwagon and engage their fans through a unique filter.

  • Client

    Jagermaister

  • What we did

    Design, Development

  • Technology

    AR Filters

  • Device

    Mobile

Goal

Support marketing campaign, build brand awareness and acquire new customers.

Filter was based on brand manual features such as the iconic deer and a freezing template.

Challenge

One of largest parts of the process was gathering references and modeling, bringing the deer’s head shape to the version that would satisfy the client.

Solution

We mapped a complex 3D animation on the face to create a beautiful, interactive experience.

Collaboration

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We’re a team of creatives who are excited about unique ideas and help companies to create amazing immersive experiences. 

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