Apple Vision Pro Experience • Škoda Auto
A photorealistic Apple Vision Pro experience that transforms vehicle exploration into an immersive journey.
Project
Exclusively on Apple Vision Pro, this experience combines cinematic storytelling with an interactive 3D configurator. Users can explore the Škoda Elroq and Epiq in immersive VR or place them life-size in their surroundings using mixed reality, redefining EV discovery.
The brief
Škoda Auto aimed to redefine digital car-buying by showcasing its latest EV models on Apple Vision Pro, combining emotional storytelling with immersive exploration while pushing the platform's visual limits.
GOAL
Create a premium immersive experience for customers to explore, configure, and interact with Škoda's latest electric vehicles.
Next-gen automotive experience combining cinematic storytelling, spatial computing, and photorealistic vehicle interaction.
Benefits
– Premium digital product presentation
– Immersive customer engagement
– Interactive vehicle configuration
– Emotional brand storytelling
– Realistic purchasing experience
Features
– Cinematic vehicle introductions
– Life-size mixed reality placement
– Interactive 3D configurator
– Full interior and exterior customization
– Real-time vehicle interactions
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