Project
Asahi Showcase is an immersive Apple Vision Pro application that brings users directly into a Formula 1 race track. It provides a captivating and interactive experience that showcases Asahi’s products in a unique and unforgettable way.
The brief
The Asahi Showcase utilizes Apple Vision Pro’s Mixed Reality (MR) and Spatial Computing capabilities to create a highly detailed virtual environment. Users can explore a lifelike Formula 1 car from multiple viewpoints, interact with branded content on the car’s steering wheel, and switch between immersive and mixed reality using a transparency slider. Sound effects enhance the experience, making it a blend of entertainment and brand engagement.
– Enhanced Brand Visibility
– Interactive User Experience
– Innovative Marketing Tool
– Memorable Experiences
– Competitive Advantage
– Entertainment
– Advertising & Marketing
– Automotive
– Beverages & Consumer Goods
– Sports & Events
– Technology & Innovation
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