Future Prague AR • Pražský inovační institut
Project
We developed a browser-based, location-aware AR experience for the Pražský inovační institut’s Innovate Prague initiative. Built on 8th Wall, the mobile web application allowed visitors to scan OOH billboards in Prague to access a digital map with five locations and filters.
The brief
Client wanted to develop a mobile AR application and public installation campaign to visualize the “Future of Prague” as part of the campaign for a new innovation hub. The project created interactive, educational, and playful experiences, connecting the city’s physical landscape with its innovative vision to engage citizens in imagining Prague’s future.
