Augmented reality (AR) is an enhanced version of the physical world that adds digital elements to a live view of the physical world through tracking and rendering. AR represents one of our main focuses, ARkit, and ARcore is our daily bread, and we execute the most demanding augmentation in the world. From the user’s point of view, AR is more favourable as we do not need any specialized expensive computing equipment, accessories, or premises to display it. To try out augmented reality, we only need a smartphone or tablet. AR technology can include AR mobile apps, AR Print, AR Presentations, Fashion Try-on, AR Packaging, etc.
INCREASED BRAND AWARENESS
MORE ENGAGING CONSUMER EXPERIENCE
MORE TRUST IN THE BRAND
DECREASE IN PRODUCT RETURNS
Available through smartphones and tablets, these applications allow you to use the technologies integrated into mobile devices to project digital content in 3D consistent with the surrounding environment. This is possible thanks to tracking systems that allow you to recognize real-world objects and create virtual reference planes with which to anchor the digital content projected by applications. There are many frameworks to develop VR experiences on mobile. The most famous are Apple’s ARkit and Google’s ARcore, used to create AR apps for iOS and Android.
The WebAR is the evolution of static images of websites. In other words, from today, you can add virtual 3D content in the image gallery, product sheets, and e-commerce pages, with the plus of placing it in real space. The virtual content is created and customized to each client and can be, for example, a piece of furniture, a sculpture of a museum, or a hydraulic pump. It can be viewed from all angles on the web page and rotated and enlarged. The evolution of this system is precisely when you want to place the content in the natural environment. No program, marker, or additional app is required, only a compatible smartphone or tablet and the camera.
Augmented reality enriches the printed material, giving the possibility to create accurate interactive material by connecting the paper to video, audio, and 3D objects to add information to the products, make the contents more interesting and receive more commercial contacts directly from the printed material. The goal is to create a link between printed paper and multimedia content, such as audio, video, images, and objects in 3D. In this way, the product is not only shown but told and made interactive, overcoming the classic print concept and making the customer’s experience much more engaging and enjoyable.
Imagine if, with your packaging, the potential consumer could instantly access a series of content such as videos, information, competitions, and games simply by framing it with the smartphone. This is possible by merely applying Augmented Reality to the package. A significant plus is that using AR does not require any changes to the packaging, as the “marker” technology integrated with the App automatically generates the content you want to communicate. Your products will then be ready to be augmented with a solution that can be quickly implemented. AR in support of packaging will help you to: new ways of interaction and communication are created between the brand and the customer, giving life to unique and engaging experiences.
Augmented Reality favors the involvement of visitors and offers them an unforgettable experience. Augmented Reality content can add value to any museum or art, offering several interactive solutions that provide different ways to entertain people and create rewarding engagement opportunities. There are many possibilities for using AR in museums. The simplest way is to use AR to add explanations to what visitors observe. Visitors will receive more information when they see the exhibits using AR. Museums could even use this technology to display “digital versions of artists” explaining their work in the first person. These 3D characters are therefore able to provide a narrative. AR offers the opportunity to add a third dimension to displays, giving life to objects or scenes, capturing people’s attention, and keeping their attention on exhibits longer.
Interactive Screens can go by many names: digital displays, smart mirrors, interactive walls, Kinect screens, and displays. When we talk about interactive screens, we mean an extensive collection, either projected or created from one or more screens, that responds to users’ movement in some way. Imagine a regular advertisement in a shopping mall. As you walk by, you may or may not passively glance at the screen. Now imagine that as you walk by, the advertisement begins to change. You glance over. As you lift your right arm, flowers start sprouting from the top of the words. You raise your left arm, and water starts filling the screen. You stand and experiment with different movements as you interact with the other elements on the screen. This is the power of interactive screen technology!
Augmented Reality (AR) viewing applications can impressively present 3D product models in augmented reality. This technology is beneficial for showcasing products and machines that could not otherwise be showcased due to their size and nature. The main advantage of AR is that it can only be used with a smartphone or tablet at the customer’s place. AR can even be used to virtually view and walk through the inner workings of a product on an accurate scale. There is no need for the actual product to be present.
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