F1 Interactive Screen Experience • LEGO®
Project
The LEGO F1® Interactive Screen, created by YORD x Mustard agency, delivers a thrilling racing experience. Players take control of a LEGO® Formula 1 car using body movement. Competing head-to-head against all ten F1® teams, users experience dynamic gameplay, real-time race standings, and strategic power-ups—all within an action-packed LEGO® environment.
The brief
The client aimed to bring the high-speed excitement of Formula 1® to fans in an engaging and interactive way. The goal was to merge gamification with LEGO®’s playful spirit, allowing users to feel the thrill of racing while strengthening their connection to the LEGO® brand.
Create an Unforgettable, High-Energy Racing ExperienceCombine LEGO®’s iconic design with the excitement of Formula 1® in this immersive racing experience.
An interactive experience that uses motion-tracked gameplay and immersive brand storytelling to drive engagement.
Benefits
– Highly engaging and interactive experience
– Strengthened brand connection with LEGO® and motorsport fans
– Increased foot traffic and visitor engagement
– Data insights on user participation and performance
– Exciting, family-friendly entertainment
Activated in four key markets:
– Czech Republic: Prague, Brno
– Slovakia: Bratislava
– Hungary: Budapest
– Romania: Bucharest
👋 let's talk
By clicking the "send" button, I agree to the collection and processing of my personal data as described in the Privacy Policy.