Fraud Blocker Metahuman Vaclav Laurin • Škoda | YORD | XR & AI Creative Studio
Metahuman Vaclav Laurin • Škoda

Metahuman Vaclav Laurin • Škoda

Bringing the company’s founder back to life in a digital form able to represent the company in a digital environment.

 

Project
YORD brought Škoda’s co-founder Václav Laurin to life as a hyper-realistic MetaHuman. Created for the Škoda Museum, the experience allows visitors to explore the brand’s history through interactive storytelling, gamified discovery, and a personalized digital reward. In 2025, the experience was adapted for Milan Design Week, introducing Laurin’s virtual persona to a global audience.

 

The brief

Our client aimed to create an immersive, interactive museum experience. The goal was to develop a high-fidelity, photorealistic avatar of Vaclav Laurin using MetaHuman technology, allowing visitors to explore Škoda’s legacy in a gamified and engaging manner. The experience is enhanced with an interactive quest that concludes with a unique digital collectible, deepening the visitor’s engagement with Škoda’s storied past.

  • Client

    Škoda

  • What we did

    Design, Development

  • Technology

    UnReal Engine

Goal

Reviving Škoda's legacy, enhancing engagement.

Metahuman Vaclav Laurin • Škoda

Unique and interactive digital experience that leverages the rich history and heritage of the brand.

Benefits

– Builds trust with lifelike interactions

– Personalizes user experience.

– Bridges language and cultural gaps.

– Enables intelligent, responsive interactions.

Features

– Hyper-realistic Appearance

– Customizability

– Multilingual and Multicultural Adaptability

– Integrated VR and AR Capabilities

– AI-Powered Interactions

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